Apply on Employer Site

BNY · 3 days ago

Brand Strategist

New York, NY

Full-time

Onsite

Mid, Senior Level

$68K/yr - $86K/yr

5+ years exp

BNY is a leading global financial services company that influences nearly 20% of the world’s investible assets. They are seeking a Vice President Brand Strategist to develop and execute comprehensive marketing strategies, collaborate with cross-functional teams, and lead the creation of compelling content to enhance BNY's brand presence.

Financial Services

Responsibilities

Develop and execute comprehensive marketing strategies by leveraging industry knowledge and data-driven insights to enhance BNY's brand presence

Collaborate with cross-functional teams to ensure alignment of marketing initiatives with business objectives, demonstrating expertise in integrated marketing communications

Lead the creation of compelling content and communication materials that resonate with target audiences, by applying advanced marketing techniques and tools

Evaluate and measure the effectiveness of marketing campaigns and initiatives to ensure continuous improvement and achievement of key performance indicators

Qualification

Marketing strategiesData-driven insightsIntegrated marketing communicationsDigital marketing toolsStrategic thinkingCommunication skillsInterpersonal skills