Tarsus Pharmaceuticals, Inc. · 2 months ago
Associate Director, Global Strategic Marketing
Irvine, California, United States
Full-time
Hybrid
Lead/Staff, Director/Executive
$161K/yr - $226K/yr
10+ years expTarsus Pharmaceuticals is focused on shaping the commercial future of its portfolio, and they are seeking an Associate Director, Global Strategic Marketing to drive strategy for marketed assets and define pre-commercial plans for pipeline programs. This role involves leading global brand strategies, overseeing commercial planning, and ensuring market insights are integrated into product development.
BiopharmaBiotechnologyLife Science
Responsibilities
Define and lead global brand strategies and launch plans to drive Tarsus’ growth across key therapeutic areas
Lead commercial planning — including value proposition, messaging, and global evidence generation — to enable launch excellence
Partner with regional teams to translate global strategy into regional execution, ensuring brand consistency while tailoring to local dynamics
Oversee the development of integrated, multi-channel global campaigns to drive awareness and engagement among HCPs, payers, and patients
Represent Tarsus’ global commercial function at international congresses, advisory boards, and customer meetings, fostering strategic partnerships with key stakeholders
Serve as the commercial voice on development-stage Core Teams, embedding early commercial thinking into clinical and regulatory strategy
Lead market shaping and pre-commercial planning for pipeline assets, including early positioning, segmentation, and value narrative development
Partner closely with R&D and Market Access to ensure target product profiles (TPPs) and development plans align with unmet market needs and commercial viability
Build early advocacy among KOLs, payers, and patient organizations to prepare the market for successful entry and lifecycle expansion
Generate market insights and competitive intelligence to inform strategy and measure performance
Build forecasts and conduct scenario planning for pipeline assets and lifecycle management opportunities to inform resource allocation and prioritization
Measure campaign effectiveness and report ROI to stakeholders, continuously optimizing for impact
Collaborate cross-functionally with Medical, Clinical, Regulatory, Market Access, and regional teams to ensure aligned execution
Manage budgets, vendors, and agencies effectively while maintaining compliance with all regulations
Qualification
Required
Bachelor's degree in Marketing, Business, or related field with 12+ years of related experience; or MBA or advanced degree with 10+ years of related experience
Minimum of 5–7 years of experience in global pharmaceutical/biotech marketing
Proven success in brand management, product launch, and lifecycle management
Strong analytical skills with data-driven decision-making experience
Excellent communication and influencing skills across geographies and functions
Ability to thrive in a fast-paced, matrixed environment with multiple priorities
Willingness to travel globally (up to ~30%)
Preferred
Pipeline and launch planning experience strongly preferred
Benefits
Health, dental and vision insurance benefits to ensure your well-being
Generous paid time off, including vacation, holidays, and personal days
Company
Tarsus Pharmaceuticals, Inc.
Tarsus (NASDAQ:TARS) is a biopharmaceutical company that applies proven science and new technology to revolutionize treatment for patients, starting with eye care.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$710.6MKey Investors
Pharmakon AdvisorsVivo Capital
2025-03-12Post Ipo Equity· $125M
2024-04-19Post Ipo Debt· $75M
2024-02-29Post Ipo Equity· $100M
Leadership Team
Jeffrey Farrow
Chief Financial Officer and Chief Strategy Officer
Bobak Azamian
Chairman
Recent News
Tarsus Pharmaceuticals, Inc
2025-11-06
Tarsus Pharmaceuticals, Inc
2025-11-05
2025-11-05
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