Ingersoll Rand · 1 day ago
Digital Marketing Specialist
Davidson, NC
Full-time
Onsite
Mid, Senior Level
4+ years expIngersoll Rand is a technology leader with over 160 years of experience, dedicated to making life better for its employees and customers. The Senior Digital Marketing Specialist will play a crucial role in planning, executing, and managing online advertising campaigns while collaborating with business stakeholders to align strategies and drive growth.
Test and Measurement
Responsibilities
Plan, execute, and continuously optimize paid advertising campaigns across platforms such as Google Ads (Search, Display, Shopping), Bing, LinkedIn, Meta (Facebook/Instagram), and Amazon Ads
Analyze campaign data, extract insights, and translate findings into actionable optimizations to maximize ROI
Own campaign budgeting, forecasting, and performance monitoring to ensure efficient use of spend
Partner with regional and global marketing teams to align media strategy with overall brand and lead-generation goals
Collaborate with analytics teams to measure and report performance, attribution, and conversion effectiveness
Identify and activate synergy opportunities across business units, channels, and campaigns
Champion innovation through testing new ad formats, automation strategies, and creative optimizations
Communicate effectively with internal stakeholders, agencies, and external partners to ensure flawless campaign execution
Qualification
Required
4+ years of experience managing paid advertising campaigns, ideally in a marketing agency or global B2B environment
Bachelor's degree in marketing, computer science, or a related field with experience in web or digital marketing or related web development
Strategic thinker with a strong analytical mindset
Results-driven approach with attention to detail and continuous improvement
Collaborative communicator with a passion for testing, learning, and optimizing
Comfortable working in fast-paced, matrixed environments with multiple stakeholders
Strong written and verbal communication skills in English, with the ability to work effectively in a global, cross-cultural team
Proven expertise in Google Ads and LinkedIn Ads, with working knowledge of additional platforms (Meta, Bing, Amazon)
Intermediate proficiency in Google Analytics 4 (GA4) and Microsoft Excel for performance tracking and reporting
Demonstrated ability to manage multiple campaigns, meet deadlines, and drive measurable results
Benefits
Health care options like medical and prescription plans
Dental and vision coverage
Wellness programs
Life insurance
A robust 401(k) plan
Paid time off
Employee stock grant
Company
Ingersoll Rand
Ingersoll Rand is an industrial manufacturing company that provides mission-critical flow creation and industrial solutions.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.88B2024-05-10Post Ipo Debt· $5.88B
1906-10-11IPO
Leadership Team
Vikram Kini
Senior Vice President, Chief Financial Officer
Andrew Schiesl
Senior Vice President and General Counsel
Recent News
2026-01-06
2026-01-06
2026-01-06
Company data provided by crunchbase