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International Foundation of Employee Benefit Plans (IFEBP) · 2 months ago

Associate Director, Outreach & Industry Engagement - Canada

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

The International Foundation of Employee Benefit Plans (IFEBP) is North America’s largest membership organization for those who work with employee benefit plans. They are seeking a highly motivated Associate Director for Outreach & Industry Engagement in Canada to raise awareness of the Foundation's offerings and conduct business development activities, including prospecting and lead generation for sponsorship and advertising opportunities.

Human Resources

Comp. & Benefits

No H1B

Responsibilities

Establish, grow, and maintain relationships with key industry partners while promoting greater industry awareness of the International Foundation’s purpose, brand, products, and services

Facilitate meetings and calls with employers to determine their educational needs and identify the appropriate educational solutions. Guide them on how to maximize the value of the solutions for their teams and identify educational paths to expand career-long learning and development

Maintain a thorough knowledge of the Foundation’s membership services, education and professional development programs, and exhibit, sponsorship, and advertising opportunities

Represent the International Foundation at industry events, trade shows and networking events. When necessary, travel to meet with members, gain industry insights and solicit new business for: Membership and educational program participation growth Promotion of exhibit, sponsorship, and advertising opportunities

Conduct sales and new business development activities including prospecting and lead generation using passive sales/marketing methods (e.g.: direct mail, email, social media, etc.) and active sales/marketing methods (e.g.: cold calling, onsite visits, responding to website inquiries, etc.)

Support the sales team in identifying and contacting leads, initiating communications, and transitioning prospects to appropriate internal team members for closure

Support the development and management of joint venture strategies, affiliations, partnership arrangements, and acquisitions to maximize the reach and visibility of the Foundation

Responsible for own CRM system data entry and data maintenance as it relates to prospect contact information, lead generation, sales funnel tracking, and sales conversion tracking. Maintain historical records of past sales prospects and contacts

Analyze growth opportunities and collaborate with leadership on the development and oversight of the Foundation’s Canadian outreach plan. Implement and report on outreach initiatives, responding to opportunities and changing needs among members, key affiliations and other target audiences

Develop and provide regular performance reports and forecasts and maintain accountability for outreach and sales goals achievement, including but not limited to respective key metrics and/or budget achievement. Evaluates ROI of lead generation and sales efforts

Collaborate with other outreach and business development team members to create engaging, dynamic promotional approaches for specific audiences and programs. Provide support in the development, execution, and maintenance of sales collateral and/or marketing materials to be provided to prospective exhibitors, advertisers, and/or sponsors for Canadian programs

Support business development, membership, and all educational areas in market analysis and research; providing insight and advising staff on industry developments, trends, competitor activity, new market entrants, and content and service opportunities

Qualification

Business developmentRelationship managementEmployee benefits knowledgeCRM proficiencyFluency in FrenchNetworking skillsCommunication skillsTeam collaborationDetail orientedSelf-motivated

Required

A bachelor's degree and 5+ years' relevant experience in a role that focuses on relationship management, business development, and account management/stewardship where both account retention and account growth are key performance indicators

Strongly prefer candidates with experience in the employee benefits or educational programming industry who possess a basic understanding of Canadian employee benefits programs

A Certified Employee Benefit Specialist® (CEBS®) designation is desirable; however, the right candidate can attain certification within 60 months (5 years) following hire

Fluency in English is required; fluency in French is highly desirable

Self-motivated, detail oriented, and results driven with a strong work ethic

Able to work independently, manage time effectively, and adapt to shifting priorities

Demonstrated ability to effectively manage rapidly changing priorities in a fast-paced environment

Exceptional verbal, written, and interpersonal communication skills, with ability to clearly and professionally articulate the value and benefits of membership and educational programs to diverse audiences

Exhibits strong networking skills with demonstrated success in developing relationships and engaging current and prospective members and program participants

Collaborative team player, who works effectively across departments to help expand engagement and participation in programs and membership

Proven track record in conducting outreach, developing new, relevant business leads, converting those leads, and ultimately driving revenue growth within established parameters and guidelines

Must be proficient in using CRM platforms (Microsoft Dynamics preferred), and Microsoft Office Suite (Outlook, Word, Excel, PowerPoint). Smartsheet experience a plus

Benefits

Up to fifteen (15) additional paid days off work (“Comp Days”) are offered per year for mandatory, travel-related work conducted on weekend days.

Employees enjoy an outstanding benefits package, unique employee perks, creative and caring co-workers—all within a family-friendly workplace.

Company

International Foundation of Employee Benefit Plans (IFEBP)

The International Foundation of Employee Benefit Plans is a nonprofit organization, dedicated to providing the diverse employee benefits community with objective, solution-oriented education, research and information.

Founded in 1954

Brookfield, Wisconsin, USA

51-200 employees