TelevisaUnivision · 2 weeks ago
VP, Marketing - Customer Lifecycle
Los Angeles, CA
Full-time
Onsite
Director/Executive
$198K/yr - $315K/yr
10+ years expTelevisaUnivision is the world’s leading Spanish-language media company, reaching millions of viewers across various platforms. They are seeking a VP, Marketing – Customer Lifecycle, to lead customer relationship management and care strategies for ViX, focusing on driving subscriber engagement and retention through data-driven initiatives.
Digital MediaMedia and EntertainmentNewsSocial Media Marketing
No H1B
Responsibilities
Lead the end-to-end CRM and customer engagement strategy for ViX, driving retention, win-back, and loyalty initiatives
Oversee the Customer Care function, ensuring exceptional service quality and leveraging insights from support interactions to improve customer experience
Develop and execute CRM programs that leverage segmentation, personalization, and automation to optimize communication across channels (email, mobile, social, and in-app)
Partner with Product, Engineering, Data & Analytics, and Programming teams to align lifecycle campaigns and engagement strategies with business goals
Implement A/B testing and experimentation frameworks to continuously optimize campaign performance and engagement outcomes
Collaborate with the Data & Analytics team to translate customer behavior insights into actionable marketing strategies
Define and evolve the CRM technology roadmap in partnership with technical teams, enhancing automation, personalization, and customer data integration
Drive customer-centric process improvements, leveraging technology and automation within Customer Care to boost efficiency, reduce churn, and enhance satisfaction
Monitor key performance indicators (churn, LTV, satisfaction, and engagement) and report on progress to senior leadership
Build, mentor, and develop a high-performing team that embraces analytical rigor, collaboration, and innovation
Qualification
Required
Proven success leading CRM, customer engagement, or lifecycle marketing functions, ideally within streaming, digital media, or subscription-based industries
Strong command of customer analytics, churn modeling, and retention metrics
Expertise in CRM technologies, segmentation, automation, and customer journey mapping
Experience with platforms such as Braze, Google Cloud, Kochava, and other marketing technology tools
Strong business acumen with the ability to translate insights into actionable strategies that improve retention and customer satisfaction
Exceptional leadership and communication skills with experience managing crossfunctional teams
Deep understanding of the Hispanic audience and digital media landscape
Bachelor's degree required; MBA or advanced degree preferred
Must be willing to work from Miami, FL or Los Angeles, CA (or designated hub location)
Employment/education verification required
Must have authorization to work in the United States on a full-time basis
Preferred
10+ years of progressive experience in marketing, CRM, or customer engagement roles, including at least 3–5 years in a senior leadership position (Director, VP, or equivalent)
5+ years leading CRM or customer care operations in streaming, digital media, or other subscription-based businesses
Demonstrated experience using analytics and testing to enhance customer retention and lifetime value
Proven ability to manage and grow high-performing teams in a fast-paced, matrixed environment
Company
TelevisaUnivision
TelevisaUnivision is a Mexican-American media company which owns the American Spanish language broadcast network Univision.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.74BKey Investors
SOFTBANK Latin America Ventures
2024-01-18Debt Financing· $240.7M
2023-07-24Debt Financing· $500M
2021-04-13Series C· $1B
Leadership Team
Daniel Alegre
Chief Executive Officer
Wade Davis
Chief Executive Officer
Recent News
2025-12-21
Sports Business Journal
2025-12-19
Company data provided by crunchbase