Abbott · 2 months ago
Senior Brand Manager, Government Marketing
United States - California - Alameda
Full-time
Onsite
Mid, Senior Level
$128K/yr - $256K/yr
4+ years expAbbott is a global healthcare leader that helps people live more fully at all stages of life. The Senior Brand Manager, Government Marketing will develop marketing strategies and tactics to drive the growth of the FreeStyle Libre brand in government channels, while monitoring market trends and collaborating with various teams to ensure effective promotional tactics.
BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical
Responsibilities
Assist in achieving U.S. sales and margin by assisting in the development of marketing strategies and tactics in the government channels
Monitor U.S. market trends, customer behavior/feedback, and competitive activities to identify market opportunities in our channels
Ability to translate product, clinical, and scientific information into meaningful Healthcare Professional messaging
Lead and manage creative agencies to deliver effective marketing materials to support field sales
Collaborate with the field sales leadership team to drive execution excellence
Develop KPIs and analysis to monitor the performance of marketing programs, and adjust tactics as needed
Partner with Regulatory Affairs, Medical Affairs, Legal, and OEC colleagues to ensure the development and approval of compliant and effective promotional tactics
Prepare demo kits forecasts, PIFs, and other business cases for new initiatives
Demonstrate independence by prioritizing and completing assignments
Own and manage the budget for the projects. Maintains tracking of a budget file and communicates updates to the team’s budget owner
Qualification
Required
Bachelors Degree in Marketing, Business, Life Sciences, or a related field
Minimum of 4-6 years of experience in product marketing in healthcare, pharmaceutical, medical device, or a regulated industry
Preferred
MBA
Demonstrated ability to synthesize, prioritize, and drive results with a high sense of urgency and an ability to think creatively, strategically, and quickly, and to learn and act quickly
Self-motivated and proactive with a strong work ethic and proven track record of executing with excellence in a fast-paced environment
Knowledge of all aspects of brand marketing, including positioning, branding, campaign development, and channel mix
Knowledge of applicable regulatory standards and requirements for medical devices or Rx products preferred. The ability to work through barriers and Regulatory constraints is a must
Strong presentation and communication skills
Strong analytical skill – Proven ability to identify/define business questions and issues and develop strategic, analytical, and financial frameworks to conduct analysis
Strong project management and conflict resolution skills –the ability to manage complex projects and programs. Ability to pull the appropriate level, functional, and cross-functional teams together to support initiatives
Benefits
Free medical coverage in our Health Investment Plan (HIP) PPO medical plan
An excellent retirement savings plan with a high employer contribution
Tuition reimbursement
The Freedom 2 Save student debt program
FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
Company
Abbott
Abbott is a healthcare company that produces diagnostic kits, medical devices, nutritional products, and branded generic medicines.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$6.79M2011-03-15Post Ipo Debt· $0.1M
2009-03-16Post Ipo Debt· $6.69M
1980-12-12IPO
Leadership Team
Robert Ford
President & Chief Executive Officer
Mike Peterson
Senior Vice President
Recent News
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