GSK · 13 hours ago
Director, Market Access Strategy, Access Optimization Lead
Durham, NC
Full-time
Onsite
Lead/Staff, Director/Executive
3+ years expGSK is a global biopharma company committed to advancing healthcare through innovation in specialty medicines and vaccines. The Director, Market Access Strategy, Access Optimization Lead will be responsible for creating and owning comprehensive market access strategies to optimize access for various customer segments, while collaborating with multiple stakeholders to ensure alignment with brand objectives. This role includes launching new products and evolving market access strategies based on competitive insights and environmental considerations.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Create and own near/mid/long term access strategies for brand and therapeutic areas at channel level focused on optimizing access through strategic tradeoffs of resources and activities inclusive of forecast and Gross-to-Net tradeoffs across pricing, payer, provider, patient access, pharmacy and distribution needs
Evolve market access strategies over time through monitoring of access environment and competitive landscape and coordinate cross functionally to ensure alignment
Drive cross functional access strategy synergies with broader brand strategy at IBCT level inclusive of customer perspective and evolving access and environmental considerations
Deliver key access insights to brand leadership cultivated through close collaboration of field facing and in house market access colleagues and reciprocate brand insights to market access partners
Own market access component of brand level strategic plans and ops plan, ensuring alignment to brand objectives as well as near/mid/long term market access objectives
Lead Market Access focused collaborative efforts with brand, global, finance, and others in support of best-in-class launch strategy development for new to market brands and new indications
Partner closely with Value Evidence & Outcomes (AKA HEOR) and Access Optimization Marketing, Analytics & Strategy team to ensure value prop and customer materials are in alignment to brand and market access strategies and developed in a timely matter to support organizational needs and potential launches
Deliver critical brand and Access Optimization needs to business partners in a timely fashion to ensure value prop, customer material development, and field priorities are in line with brand objectives
Develop access journey for brand, highlighting critical access components including pricing/contracting, channel strategy, payer strategy, patient services, enterprise strategy, etc
Create and manage insights-based tactical plans across key customer segments to prioritize efforts that deliver business impact and utilize resources efficiently
Partner in the development of the end-to-end customer facing and multichannel marketing promotional interventions for payers, channel partners, customer-facing teams (includes account manager promotional materials, value propositions, e-tactics, leave-behinds, etc.) – from opportunity identification to training and implementation guides
Collaborate in the development of access and customer materials for field use including those related to patient services (HUB), Payers, SGPOs, Population Based Decision Making, etc
Partner with brand team and matrix stakeholders to identify brand-specific opportunities and ensure a clear understanding of the competitive access environment
Support insights development including conducting primary market research to support the market access strategy and tactical planning
Monitor & synthesize syndicated market research and external issues impacting pharmaceutical delivery and reimbursement including industry trends, public policy, and competitive landscape
Support the evolution of the payer value proposition across payer segments including short-term delivery of in-market payer promotional tactics and long-term influencing of evidence generation planning
Monitor the external environment and ensure timely stakeholder (both home office and customer-facing) communications that clearly inform and offer strategic guidance where appropriate in response to competitive market events and changes
Partner with cross-functional Business Unit teams to understand key brand objectives and to ensure market access strategy is properly considered and implemented
Qualification
Required
Bachelor's degree
3+ years' experience in market access or comparable pharma area with a focus on access strategy/marketing
Preferred
Master's degree
Launched a product in Market Access
Experience setting access strategies for health systems
Demonstrated experience in US healthcare strategic and analytic mindset/ market dynamics / payer landscape / account management
340B understanding/ experience
Experience navigating CMS policies
Demonstrated experience in developing Payer and segment specific marketing insights and incorporating the payer into the brand/strategic planning process
Demonstrated experience in specialty, primary care, and / or vaccines
Previous branded product launch experience
Previous experience in the access and reimbursement of specialty products, including hub support, pharmacy benefit model, buy and bill model, specialty pharmacy, and working with account management, patient support / field reimbursement teams
Experience managing tradeoffs between business initiatives within a finite budget and recommending courses of action to leadership
Ability to combine data analysis with qualitative insights to identify and explain market access, brand and above-brand drivers of business performance
Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
Proven ability to operate independently and handle multiple projects with a high degree of initiative including project planning and prioritization of competing demands
Basic understanding of corporate finance fundamentals (gross & net sales, P&L inputs, gross margin, COGs, working capital, etc.)
Experience developing and managing promotional budgets
Experience managing third-party vendors
Proven ability to develop and maintain trusted relationships with internal partners and effectively work well in teams
Benefits
Comprehensive benefits program GSK offers US employees
Company
GSK
We are uniting science, technology and talent to get ahead of disease together. Our community guidelines: https://gsk.to/socialmedia
10001+ employees
H1B Sponsorship
GSK has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (56)
2023 (54)
2022 (53)
2021 (54)
2020 (72)
Funding
Current Stage
Public CompanyTotal Funding
$25.51MKey Investors
CARB-X
2021-03-02Grant· $18M
2020-09-23Grant· $7.51M
1978-01-13IPO
Leadership Team
Julie Brown
CFO
Mike Elmore
SVP & Chief Information Security Officer, GSK
Recent News
EIN Presswire
2025-11-24
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