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Central Garden & Pet · 17 hours ago

Digital Marketing Manager, Pet Health & Wellness

Schaumburg, IL

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $110K/yr

3+ years exp

Central Garden & Pet Company is a leading innovator in the pet and lawn and garden supplies markets, seeking a Digital Marketing Manager for their Pet Segment focused on Health and Wellness. This role involves managing full-funnel media activation and coordinating between various teams to drive brand awareness and sales through eCommerce platforms.

Home and GardenPet

Hiring Manager

Cleveland Masten

Responsibilities

Develop and execute advertising plans to meet or exceed sales targets. Conduct ad-hoc analysis to develop recommendations with specific action plans to improve volume and share growth

Manage and maintain paid search/display budgets, aligning spending plans with sales volume. Maximize return on investment including, but not limited to, pay per click, search engine marketing, and display advertising

Develop, generate and present key performance indicators (KPIs) and key reports for business unit leadership, marketing and sales teams. Proactively assess and execute opportunities to improve data usage

Lead and oversee paid social campaigns, in collaboration with media agencies, to maximize ROI and drive brand awareness

Coordinate with agencies, sales team, and brand managers to align advertising plans with new item launches, promotional plans, and retail strategies to establish and execute global advertising schedules for optimum results

Work in close collaboration and partnership with the eCommerce center of excellence, including PIM and analytics counterparts. Foster relationships with cross-functional partners such as brand marketing, sales, and finance

Propose and execute A/B testing to maximize copy effectiveness and media reach. Regularly research and leverage SEO, both within retail media and on search platforms, becoming a digital category and competitive expert

Demonstrate curiosity and learning agility by incorporating the newest technology, approaches, best practices, and case studies (because every team is learning to incorporate and implement AI tools!)

Qualification

ECommerce/Digital AdvertisingMeta Advertising PlatformAmazon AdvertisingSyndicated eCommerce DataAmazon Marketing CloudWalmart ConnectMS Office ProficiencyAnalytical MindsetConsumer-centricityOrganization & Time ManagementDetail OrientationCollaboration

Required

College Degree (BA/BS) required

3+ years of relevant eCommerce/Digital Advertising Experience required

Extensive, prior experience with Meta Advertising Platform, Amazon Advertising and Amazon Marketing Cloud, Walmart Connect, and other digital marketing/media

Demonstrated experience in the use of syndicated eCommerce data (eg Nielsen, Stackline, Numerator) and computer proficiency on all MS Office applications, including Excel

Open to working in the Schaumburg office approximately once per month and to traveling within the US approximately once per quarter, or as business needs require

Preferred

5+ years of Experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred