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PEAK6 · 2 months ago

Director of Brand Marketing and Operations

Los Angeles, CA

Full-time

Onsite

Lead/Staff, Director/Executive

$106K/yr - $132K/yr

4+ years exp

Peak6 is the parent company of Evil Geniuses, a leading esports organization known for its competitive excellence. The Director of Brand Marketing & Operations will strategize brand initiatives and campaigns to enhance brand growth and revenue while managing EG's content calendar and fan engagement tactics.

Financial ServicesInformation TechnologyTrading PlatformVenture Capital

Responsibilities

Drive the strategic vision and execution for all EG Brand-related programming

Manage the day-to-day of EG’s content calendar, fan engagement tactics and brand platforms, ensuring all EG initiatives are accounted for daily across all entities including but not limited to: Community initiatives and engagement tactics, Competitive calendar and league incentives deliverables, Entertainment/brand content programming with players/creators (internal or external to EG), EG and player owned social accounts including live streaming platforms

Create scalable programs that unlock new, repeatable revenue streams utilizing player likeness and EG IP

Project Management for overall Brand programming and marketing initiatives as needed

Develop and implement scalable content programming strategies that align with EG’s brand identity and resonate with the target audience (such as full calendar programming and live content and streaming campaigns) and fulfill league & tournament organizer requirements

Bridge the gap between casual content and EG esports titles, ensuring a cohesive and

Develop project timelines, allocate resources, and collaborate with cross-functional teams and vendors/contractors to ensure successful delivery of brand campaign deliverables or initiatives

Collaborate with cross-functional teams to organize EG online events, tournaments, and activities that foster community growth and regular engagement with the EG brand

Lead project management for all EG brand engagement initiatives, ensuring on time delivery, within scope, and project alignment with the organization’s objectives

Proactively identify potential issues, risks, and roadblocks and develop mitigation strategies