Tunnl · 2 weeks ago
Director of Growth & Demand Generation
Washington, DC
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expTunnl is building a future where artificial intelligence enables organizations to connect meaningfully with the people who matter most. The Director of Growth & Demand Generation will own the full-funnel marketing strategy, focusing on optimizing marketing operations and driving measurable results through collaboration across various teams.
Artificial Intelligence (AI)Information ServicesInformation Technology
Responsibilities
Own Marketing Infrastructure:
Manage and optimize our HubSpot CRM and marketing automation — ensuring clean data, campaign accuracy, and scalable workflows for email, website, and account-based marketing
Experiment with and operationalize agentic AI systems for marketing automation, workflow efficiency, and content generation — continuously identifying opportunities to streamline execution and scale personalized engagement
Build, optimize, and maintain robust dashboards and reporting structures to track marketing performance across the funnel (Leads → MQLs → Opportunities → Revenue).Drive process consistency and timeliness in marketing operations — from list management to campaign launches and regular reporting to leadership
Lead Full-Funnel Demand Generation:
Own and scale event-driven demand as Tunnl’s core acquisition channel, developing integrated pre-, during-, and post-event campaigns that convert engagement into qualified pipeline
Diversify demand through paid media and digital channels (LinkedIn, search, programmatic) to extend event momentum, drive awareness, and sustain an always-on presence
Integrate, measure, and optimize the full funnel across HubSpot—ensuring every campaign, from event to email to ad, is tracked, reported, and tied to pipeline growth
Supported by our Sales Enablement Analyst, maintain an always-on motion for email, content, and nurture programs that align to buyer stages and accelerate sales cycles
Elevate Tunnl’s Brand Presence:
Become an expert at what Tunnl offers and how we stand out in the market to translate Tunnl’s proprietary data and insights into compelling narratives across email, social, blog, events, and digital channels
Develop and own the Tunnl marketing calendar
Coordinate external vendors or freelancers (e.g., design, video, website) to extend campaign reach and creative quality
Support the VP of Strategy & Growth in stewarding the Tunnl brand and messaging, ensuring consistent application across all teams and touchpoints, and leading an annual review to align messaging with the company’s evolving vision and mission
Manage and support updates to content on the Tunnl website to reflect the latest information about the Tunnl Platform, Halo, and all product features
Leverage AI-driven tools, including proprietary ones created within Tunnl, for content creation, optimization, and testing to accelerate campaign execution and uncover new creative efficiencies
Partner Cross-Functionally for Impact:
Align with Sales and RevOps to define campaign objectives, scoring models, and follow-up processes that ensure marketing activity directly contributes to pipeline and revenue
Collaborate with leadership on marketing and sales enablement budgets, providing data-backed recommendations to optimize spend and improve performance outcomes
Collaborate with Tunnl’s partnerships team to highlight Tunnl’s activation channels and integrations through targeted partner marketing programs
Build strong partnerships with Account Management to develop enablement programs that drive client retention, expansion, and deeper integration of marketing efforts across the customer lifecycle
Qualification
Required
5–8 years of experience in marketing at a growing tech company or startup, with a strong foundation in HubSpot marketing automation, CRM management, and analytics
Proven success in building and optimizing demand generation programs that drive measurable pipeline and revenue
Experience in email marketing, paid media (LinkedIn, Google Ads, programmatic), and marketing attribution reporting
Exceptional organizational and prioritization skills — able to manage recurring deliverables with precision and predictability
Strong analytical mindset: able to translate marketing performance data into actionable insights and communicate them clearly across teams
Demonstrated ability to collaborate effectively across teams with clarity and professionalism
Excellent written and verbal communication; able to build trust and alignment through transparent reporting and follow-through
Curiosity about how AI is disrupting traditional team workflows
Preferred
HubSpot Marketing Software Certification
Familiarity with project management tools like Asana, Clickup, or Notion
Familiarity with graphic design platforms like Canva
Experience in data, insights, or martech industries
Bachelor's degree in Marketing, Business, or related field
Benefits
Eligible for the Company Bonus Plan (targeting 15% of Base Salary)
Comprehensive benefits with excellent medical, vision, and dental coverage
Health Savings Account (HSA) and Flexible Spending Account (FSA) options
Employer-paid Life & AD&D insurance, with voluntary additional coverage available
Voluntary short- and long-term disability, accident, and critical illness insurance
Flexible hybrid work policy
Flexible unlimited paid vacation plus 80 hours of paid sick leave
10 paid company holidays per year plus the week between Christmas and New Year’s off
401(k) plan with 100% match up to 3%, plus 50% match up to 5% (subject to IRS limits)
Cell phone reimbursement stipend
Monthly parking or commuter stipend for VA-based employees
Company
Tunnl
Tunnl is a data intelligence firm providing a platform that offers data for TV advertising.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$2.6M2023-01-30Series Unknown· $2.6M
Leadership Team
Sara Fagen
CEO, Tunnl
Alex Lundry
Co-Founder
Recent News
Company data provided by crunchbase