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Little Spoon · 2 months ago

Associate Director, Lifecycle Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

7+ years exp

Little Spoon is the fastest growing baby and kids food brand in the United States, aiming to simplify parents' lives and promote healthier eating for children. They are seeking a data-driven Associate Director of Lifecycle Marketing to lead and scale lifecycle campaigns and reactivation programs, focusing on customer engagement and retention across various communication channels.

BabyConsumer GoodsFood and BeverageNutritionOrganic Food

Responsibilities

Lead and evolve lifecycle campaigns and reactivation programs that deepen engagement and drive acquisition and retention across key customer segments

Manage and mentor members of the Lifecycle team (three direct reports), empowering them to deliver exceptional campaign execution and reactivation program performance

Own the testing and experimentation roadmap, driving continuous improvement across messaging, segmentation, and creative

Own the reactivation strategy across lifecycle channels (campaigns, promotions, direct mail, and automation)

Act as the lifecycle marketing lead in go-to-market and cross-functional workflows, ensuring customer communications are aligned to company-wide priorities

Oversee campaign briefing, creative reviews, and approvals, serving as the strategic leader for day-to-day lifecycle work

Identify opportunities to enhance customer engagement through AI-powered optimization. Lead the charge on testing emerging tools; integrate and enhance further automation and personalization into lifecycle programs

Monitor and optimize segmentation and frequency capping, ensuring messages reach the right families at the right time

Partner closely with Growth, Brand, and Care teams to deliver thoughtful, on-brand communications that enhance customer experience and loyalty

Serve as the main point of contact for Little Spoon’s CRM, ensuring data integrity, reporting accuracy, and platform optimization

Provide strategic input for promotions, inventory challenges, and fulfillment updates to protect customer experience and brand trust

Qualification

Lifecycle marketingCRM experienceData-driven decision makingAudience segmentationCross-channel programsLeadership abilitiesCommunicationCreative intuitionAttention to detail

Required

7+ years of lifecycle or CRM marketing experience, ideally within DTC, CPG, or subscription-based businesses

Proven success leading lifecycle campaigns that drive acquisition, retention, reactivation

Hands-on experience with Braze (or equivalent CRM) and strong understanding of audience segmentation and data hygiene

Comfort managing cross-channel programs (email, SMS, direct mail) and translating performance data into actionable insights

Demonstrated experience collaborating cross-functionally with creative, analytics, digital product, and growth teams to build cohesive, high-impact campaigns

A strategic and analytical mindset with a deep understanding of the customer journey and lifecycle marketing best practices

Strong leadership and mentorship abilities, with experience guiding and developing high-performing teams

Excellent communication skills and comfort collaborating cross-functionally

A passion for testing, iterating, and learning—balancing creative intuition with data-driven decision making

An eye for brand and creative, ensuring campaigns feel cohesive, engaging, and true to Little Spoon's voice

High attention to detail and the ability to prioritize effectively in a fast-paced, scaling environment