Gong · 2 days ago
Demand Generation Specialist
United States
Full-time
Remote
Entry Level
$75K/yr - $98K/yr
2+ years expGong is a company that harnesses the power of AI to transform how revenue teams win. The Demand Generation Specialist will be responsible for creating and executing campaigns to drive leads and pipeline, working closely with various teams to maximize campaign effectiveness.
Artificial Intelligence (AI)CRMEnterprise SoftwareInformation TechnologyMachine LearningSalesSoftware
Responsibilities
Drive pipeline impact – Help achieve demand generation goals by creating, and executing campaigns that will drive leads, MQLs, and pipeline
Experiment – Run data-driven experiments to uplevel our campaigns and processes
Create campaigns-in-a-box –Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact
Execute webinar, direct mail, and email campaigns – Project manage and execute these campaigns end-to-end to generate pipeline and accelerate opportunities
Campaign impact analysis – Measure campaign performance and generate data-driven insights to improve future campaign performance
Enable Sales – Partner with Sales and SDRs on campaigns to maximize impact and drive open opportunities
Personalization at scale – Use AI tools to personalize campaigns at scale
Qualification
Required
2+ years of experience in B2B marketing, with a focus on demand generation in a SaaS environment
Familiarity with marketing and sales technologies, including Marketo, Salesforce, Sendoso, and other relevant tools
Strong ability to analyze campaign performance metrics to drive improvements in marketing strategies
Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally
Strong project management skills with the ability to drive multiple projects end-to-end
Extremely data-driven; committed to experimenting until you see measurable results
Strong writing skills and experience creating content for email, webinars, or web pages
Bachelor's degree in Marketing, Business, or a related field
Curiosity and a desire to learn
Benefits
We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
Mental Health benefits with covered therapy and coaching.
401(k) program to help you invest in your future.
Education & learning stipend for personal growth and development.
Flexible vacation time to promote a healthy work-life blend.
Paid parental leave to support you and your family.
Company-wide recharge days each quarter.
Work from home stipend to help you succeed in a remote environment.
Company
Gong
Gong is a technology company that offers a revenue intelligence platform using AI to analyze customer interactions.
1001-5000 employees
H1B Sponsorship
Gong has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (4)
2023 (2)
2022 (4)
2021 (4)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$583MKey Investors
Franklin TempletonCoatueSequoia Capital
2022-07-01Secondary Market
2021-06-03Series E· $250M
2020-08-12Series D· $200M
Leadership Team
Amit Bendov
CEO and Co-Founder
Kelly Wright
President and COO
Recent News
Index Ventures
2025-12-15
Company data provided by crunchbase