WeWork · 1 day ago
Global Creative Director
New York, NY
Full-time
Onsite
Lead/Staff, Director/Executive
$153K/yr - $200K/yr
12+ years expWeWork is a leader in providing flexible workspace solutions globally, and they are seeking a seasoned Creative Director to enhance their brand expression. The role involves leading a global team to develop impactful brand strategies and execute integrated marketing campaigns.
Commercial Real EstateCoworkingFinancial ServicesProperty DevelopmentPropTechReal Estate
Responsibilities
Lead and manage a global team of diverse creative talent, including graphic designers, copywriters, art directors, and video producers, elevating existing content and fostering a culture of creative excellence across both internal and external resources
Develop, evolve, and rigorously enforce global brand guidelines to ensure consistency and impact across all WeWork brands and touch points
Concept and create original, inspiring content that effectively communicates WeWork's vision and narrative across various mediums and global markets, aligning with strategic business objectives, delivering global campaigns that reflect cultural sensitivities and drive relevance to markets/regions
Continuously evolve and push our design systems and visual identity, positioning WeWork as an industry leader and ensuring our brand remains innovative and relevant in a dynamic market
Articulate the rationale behind design decisions and exhibit strong managerial skills to guide internal teams and external partners, crystallizing complex brands and product portfolios into simple concepts and compelling creative articulations
Collaborate closely with the Chief Marketing and Communications Officer (CMO), recognizing the critical importance of this relationship to the Creative Director's success in shaping and evolving WeWork's brand expression
Ensure all creative work reflects a deep understanding of the business, aligning with company goals and marketing strategy, and is always in service of WeWork's overarching business objectives
Provide hands-on feedback, mentorship, and guidance to the creative team, fostering their professional growth and development, and ensuring high-quality creative output
Foster a culture of accountability, innovation, and resourcefulness within the team, inspiring them to deliver exceptional results in fast-moving environments
Build and nurture relationships, manage and mentor creatives, and align teams around a shared creative vision
Collaborate closely with internal stakeholders, including Brand Strategy, Performance Marketing, Sales, and Social Media teams, to deliver high-quality, scalable, on-brand materials that align with business goals and drive measurable results
Oversee the translation of high-level concepts into actionable creative work, taking full ownership and accountability for driving projects from ideation through successful, on-time, and on-budget execution, including securing necessary approvals from key stakeholders
Clearly articulate creative ideas and strategies to the global creative team and other internal stakeholders, ensuring alignment and buy-in for key initiatives
Work at both a strategic and execution level within a matrixed organization, navigating complex cross-functional partnerships
Create a performance-minded mindset for the Creative team to optimize performance with constant testing and adjustments to refine
Stay abreast of industry trends, emerging technologies, and competitive landscapes, including advancements in AI, to inform creative strategies and maintain WeWork's competitive edge
Manage and optimize creative workflows and processes, leveraging AI-powered tools and methodologies, to maximize efficiency and productivity across the global creative team
Be a thought leader on marketing techniques, trends, and best practices, devising solutions for new content needs that support user experience and product changes, demonstrating strong data literacy to inform creative decisions and measure impact
Qualification
Required
A Bachelor's degree (BA/BS) in a related field
12-15+ years of progressive experience in art direction and design, with a proven track record of leading and inspiring global creative teams in both B2B and B2C environments
Demonstrated experience in professional services, particularly within real estate or financial services, showcasing an understanding of complex market dynamics
A deep understanding of global brand development and integrated marketing campaigns, with a strong emphasis on performance marketing and optimizing creative strategies for significant acquisition and retention on a global scale
Possessing exceptional creative instincts and a comprehensive understanding of design principles, photography, compelling copy, and impactful video production
Strong leadership and people management skills, with a proven ability to oversee, mentor, and inspire diverse global teams to achieve creative excellence
Excellent time management skills and the ability to strategically manage multiple complex, high-stakes projects simultaneously under pressure, maintaining a calm and focused demeanor while ensuring on-time and on-budget delivery of high-impact creative
A proven ability to forge strong, collaborative relationships with senior leadership and cross-functional partners, effectively influencing strategy and driving consensus to achieve shared business objectives
A proactive approach to staying abreast of industry trends, emerging technologies (including AI), and competitive landscapes, demonstrating the ability to integrate new methodologies to maintain a competitive edge and optimize creative workflows. Readily adapts to evolving market demands and organizational priorities
Benefits
20 days of PTO
Approximately 10 paid holidays
80 hours of paid sick leave
16 weeks paid parental leave
Competitive healthcare benefits
401K plan
Life & AD&D insurance
Company
WeWork
WeWork is a platform for creators that transforms buildings into dynamic environments for creativity, focus, and collaboration.
5001-10000 employees
H1B Sponsorship
WeWork has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (18)
2023 (42)
2022 (21)
2021 (16)
2020 (21)
Funding
Current Stage
Public CompanyTotal Funding
$22.2BKey Investors
SoftBank Vision FundBrookfield Asset ManagementCushman & Wakefield
2024-04-29Post Ipo Equity· $450M
2023-01-03Post Ipo Debt· $250M
2022-05-12Post Ipo Debt· $350M
Leadership Team
John Santora
Chief Executive Officer
Claudio Hidalgo
Regional President LATAM
Recent News
The Real Deal
2025-12-16
2025-12-02
2025-11-24
Company data provided by crunchbase