Navan · 1 week ago
Director, Lifecycle Marketing
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$139K/yr - $270K/yr
12+ years expNavan is seeking a data-driven lifecycle marketing leader to scale their lifecycle marketing strategy across the customer journey. This role involves overseeing marketing channels and driving initiatives that enhance customer engagement, retention, and revenue.
Business TravelFinancial ServicesPaymentsSoftware
Responsibilities
Architect and lead the end-to-end lifecycle marketing strategy to support engagement, retention, and cross-sell
Champion the resourcing, tooling, and prioritization required to unlock the role’s full growth potential
Serve as lifecycle marketing’s storyteller — partner with Brand and PMM to shape tone, voice, campaign themes and proof points used across email, in-app, web and SMS
Work cross-functionally with Account Management, Product Marketing, Revenue Operations, Sales, Engineering and Data team to embed lifecycle logic across the customer experience
Oversee the development and launch of automated and manual campaigns across email, and in-app channels
Ensure campaigns are timely, personalized, and aligned with product and business priorities
Build sophisticated targeting strategies using behavioral, demographic, and transactional data
Partner with Data Engineering and Marketing Analytics to unlock new personalization capabilities
Own a robust testing agenda across creative, messaging, and audience strategies
Leverage AI tools and predictive modeling to continuously improve campaign performance
Define and track KPIs across lifecycle programs
Deliver actionable insights to senior leadership and continuously refine strategy based on performance data
Ensure all campaigns adhere to regulatory standards and industry best practices, with a strong focus on customer privacy and data protection
Build guidelines and best practices to minimize bot activities and maximize impact
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or another relevant field; an MBA or advanced degree is a plus
12+ years of relevant experience in lifecycle marketing, database marketing, PLG, demand generation, ideally within B2B SaaS, travel or technology sectors
Skilled in translating data into strategy. Comfortable owning KPIs and presenting insights to executive stakeholders
Fluent Hands-on experience with Marketo or similar platforms (Braze, Iterable, Pocus, etc.), CDP, etc
Demonstrated experience in developing messaging frameworks, writing campaign copy, and co-creating communication assets (email, push, in-app, SMS)
Strong communicator and cross-functional partner. Able to influence across Product, Data, Brand, and Growth teams
Data driven and passionate about working at the intersection of product, marketing and engineering to drive experimentation and optimization
Experienced in A/B testing, multivariate testing, and scaling winning strategies
Excel in a fast-paced environment, combining strategic thinking with exceptional project management, communication, and leadership skills
Excellent verbal and written communication skills with a strong ability to craft clear, compelling narratives and present them to senior leadership and cross-functional stakeholders
Company
Navan
Navan provides travel, expense, and corporate card management to automate manual processes and drive spend visibility.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.25BKey Investors
Goldman Sachs Bank USACoatueGreenoaks
2025-10-30IPO
2025-04-07Convertible Note
2022-12-08Debt Financing· $400M
Leadership Team
Ariel Cohen
CEO and Co-Founder
Carlos Avelar
Account Executive
Recent News
2026-01-23
Company data provided by crunchbase