Tao Group Hospitality · 1 month ago
VP, Performance Marketing - Corporate Las Vegas
Las Vegas, NV
Full-time
Onsite
Director/Executive
10+ years expTao Group Hospitality is seeking a dynamic and strategic Vice President of Performance Marketing to lead and elevate their brand presence across digital channels. This role involves developing and executing digital marketing strategies to drive revenue, enhance brand awareness, and improve guest experiences.
Food and BeverageFood ProcessingRestaurants
Hiring Manager
Taylor Tamburo
Responsibilities
Oversee and optimize paid media investments across a portfolio of 40+ brands, ensuring efficient allocation and maximum ROI across all markets
Oversee and optimize company-wide paid media investments across a portfolio of Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram), TikTok, programmatic platforms, and display networks
Develop and manage the annual paid media budget, ensuring efficient allocation and measurable ROI across all digital channels
Lead the strategy, execution, and reporting for performance marketing campaigns, driving customer acquisition, retention, and lifetime value
Partner with analytics and finance teams to build robust forecasting, attribution, and spend optimization models
Establish KPIs, dashboards, and reporting frameworks to provide clear visibility into spend effectiveness and revenue impact
Evaluate and negotiate relationships with agencies, ad tech, and programmatic partners to maximize efficiency and scale
Stay ahead of emerging media platforms, trends, and tools to maintain a first-mover advantage in digital advertising
Ensure brand consistency and compliance across all paid channels while tailoring strategies to unique markets and audiences
Assist and/ or complete additional tasks as assigned
Qualification
Required
Bachelor's Degree with an emphasis in Marketing, Communications, Business and/or equivalent combination of education and experience in a related field
10 years of progressive experience in digital marketing
5 years of experience in a leadership role
Proven leadership skills with experience managing high-performing teams with at least two direct reports
Experience in hospitality, F&B, or lifestyle/entertainment sector
Familiarity with reservation, POS, loyalty, or hospitality technology platforms
Knowledge of influencer marketing platforms and CRM strategies
Proficient in Windows Microsoft Office, Adobe Pro systems, Point of Sale knowledge preferred
21+ years of age
Must have strong creative, analytical and problem-solving skills
Ability to work under pressure and meet deadlines
Excellent written and verbal communication skills required
Must be able to read the computer monitors and print legibly
Must be able to sit and/or stand for extended periods of time
Must be able to move quickly through work and set the pace in the office
Must be able to push and lift up to 25 lbs. with or without assistance
Ability to maintain a high level of confidentiality
Ability to handle a fast-paced, busy, and somewhat stressful environment
Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
Benefits
Medical, Dental, and Vision Coverage
401(k) Retirement Program with Employer Match
Life and Disability Insurance Plans
Ancillary Insurance Plans
Employee Assistance Program
Fertility & Family Forming Support and Resources
Pet Insurance
TAO Marketplace
Employee Discounts
Time off and much more!
Company
Tao Group Hospitality
Tao Group Hospitality's features a portfolio of restaurants, nightclubs, lounges, and daylife venues.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2023-04-17Acquired
Leadership Team
Joe Friedman
Vice President of Corporate Partnerships
Joe Haro
Vice President Corporate Partnerships
Recent News
2025-10-09
2025-08-08
Company data provided by crunchbase