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Ralph Lauren · 3 days ago

Media Marketing Manager, Paid Social NA

New York, NY

Full-time

Onsite

Senior Level

$65K/yr - $129K/yr

5+ years exp

Ralph Lauren Corporation is a global leader in premium lifestyle products, and they are seeking a Media Marketing Manager, Paid Social to lead the strategic development and execution of paid social campaigns. This role will drive brand awareness and performance outcomes while collaborating with cross-functional teams and managing relationships with media agencies.

Apparel & Fashion

Responsibilities

Lead the development of paid social media strategies across platforms including Meta, TikTok, Pinterest, Snapchat, and emerging channels

Oversee campaign planning, creative briefing, asset delivery, and performance optimization in alignment with brand and business goals

Collaborate with internal teams including Creative, Brand Marketing, PR, Organic Social, and Performance Marketing to ensure cohesive messaging and execution

Manage relationships with media agencies and platform reps to stay ahead of trends and leverage new opportunities

Analyze campaign performance using platform analytics and third-party tools; deliver actionable insights and recommendations

Own the Paid Social Media budget, including forecasting, tracking, and reconciliation

Guide junior team members and support their development through mentorship and hands-on collaboration

Stay current on platform updates, consumer behavior shifts, and competitive landscape to inform strategy

Qualification

Paid social mediaCampaign managementAnalytical skillsMeta Ads ManagerTikTok AdsGoogle AnalyticsSprinklrMicrosoft ExcelMicrosoft PowerPointLeadership skillsProject managementCommunication skills