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US Pharmacopeia · 1 day ago

Digital Marketing Campaign Manager, Growth Programs (Hybrid) - Contractor

Rockville, MD

Full-time, Contract

Hybrid

Mid, Senior Level

4+ years exp

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization focused on developing quality standards for medicines and health solutions. They are seeking a Digital Marketing Campaign Manager to drive growth and awareness of USP standards through the development and execution of digital marketing campaigns, collaborating closely with various stakeholders to ensure effective communication and brand consistency.

MedicalNon ProfitPharmaceuticalPublishing

Responsibilities

Develop comprehensive digital marketing campaign plans based on strategic marketing plans that deliver on program goals and drive revenue growth

Create campaigns with compelling messaging and visual content that address customer needs that adhere to brand guidelines

Understand customer segments and develop messaging and communication strategies to engage existing and new customers while demonstrating the Value of USP standards and solutions

Monitoring and tracking project progress, identifying risks and dependencies across projects and developing resolution plans

Evaluate analytical data and overall trends to track key performance metrics and provide actionable insights that can assist in Region and Program teams

Work with content creators, agencies, marketing, regions, and other colleagues to ensure execution of the campaigns as per the campaign plans

Coordinate seamlessly with strategic marketing teams from Growth Programs, digital marketing colleagues, sales training personnel and relevant teams to ensure that all digital marketing campaigns for Growth Programs are executed as per schedule

Manage digital marketing agencies, campaign timelines and budgets for Growth Program digital marketing campaigns while also overseeing high-level accuracy in all marketing assets

Create, present and adhere to a regular cadence of providing campaign updates, digital marketing metrics, lessons learned and insights to colleagues from the Growth Programs and Region Marketing teams

Adjust campaigns in an effective and timely way based on real-time learnings, timelines, budget considerations, and in consultation with strategic marketing teams and other digital marketing colleagues

Stay up to date on the latest digital marketing trends, technologies, and best practices, adapting strategies as necessary to maintain competitive advantage

Qualification

Digital marketingStrategic marketingProject managementCRM softwareB2B marketingAnalytical skillsCommunication skillsCreativity

Required

Bachelor's degree in marketing, business, chemistry, life sciences or another related field

At least four (4) years of hands-on experience with digital marketing in the pharma, life sciences or food ingredients industry

At least (2) years of experience in project management or at least (3) years of experience in managing inter-departmental projects

Proven ability to lead teams in a fast-paced dynamic environment

In-depth working knowledge of different digital marketing channels, online marketing tools, CRM software and best practices

Preferred

B2B Marketing experience is a plus

The successful candidate must be willing to work from 8 am-4 pm with flexibility to attend occasional virtual meetings with global teams outside of regular business hours

Company

US Pharmacopeia

Glassdoor3.6

US Pharmacopeia (USP) is an independent, scientific nonprofit organization that has focused on building trust in the supply of safe, quality medicines since 1820.

Founded in 1820

Rockville, Maryland, USA

1001-5000 employees