BeiGene · 2 months ago
Vice President, US Marketing, Oncology
United States
Full-time
Remote
Director/Executive
$331K/yr - $421K/yr
15+ years expBeOne Medicines USA is seeking a seasoned commercial leader for their Hematology and Solid Tumor portfolio in the US. The Vice President will be responsible for crafting US disease strategies, leading comprehensive commercial strategies, and ensuring successful brand commercialization.
BiotechnologyHealth CareLife ScienceMedical
Responsibilities
Develop and implement the end-to-end marketing strategy for the Hematology and Solid Tumor portfolios, ensuring alignment with the company’s broader objectives
Provide leadership, coaching and development to the VP Hematology Marketing, VP Solid Tumor Marketing, and Brand Leads for BRUKINSA, TEVIMBRA, Sonrotoclax, and the CDAC Degrader
Ensure there is a forward-looking Strategic Plan for each brand that encompasses commercial messaging, promotional mix, market access drivers such as pricing, payer contracting, provider contracting and programs, and patient services, and that integrates with Medical and Clinical Development Strategic Plans
Oversee launch plans, brand strategy, positioning, and messaging to ensure successful commercialization and maximization of brand value
Build organizational capabilities to grow brand equity, develop portfolio marketing initiatives, further advance DTC, digital, and AI strategies, and evidence generation strategies
Coach the Brand Leads as they lead cross-functional brand teams in partnership with US Market Access, Medical Affairs and R&D teams to co-create long-term visions and integrate commercial insights into product development and evidence generation
Partner with Global Commercial Strategy Organization (GCSO), R&D and core members of Global Product Teams (GPT) to ensure commercial and access considerations are integrated timely into global development plans & evidence generation, supporting both the Development Review (DRC) and Business Portfolio Review (BPRC) Committees
Lead the further development of the operating model and ways of working across GCSO, R&D, Medical Affairs, and US Commercial. Further advances the operating model and ways of working in the US cross-functional matrix
Partner with the Insights team to generate a deep understanding of market dynamics, customer needs, and competitive landscapes to inform strategic decisions for each brand
Establish scenario plans for different outcomes and changes in the competitive landscape, unmet need, access scenarios, strategic implications and action plans
Ensure Brand Teams deliver launch readiness, marketing shaping and training to support product launches in the US
Engage with global KOLs and other external stakeholders to refine and enhance brand strategies. Partner with Medical Affairs to drive Global KOL engagement plans, engage relevant Hematology and Solid Tumor experts, and KOLs in establishing plans
Oversee the management of agencies, vendors and consultants across the brands to achieve great impact and financial efficiencies
Lead annual strategic planning and operating planning processes (LRP, AOP) in coordination with finance. Responsible for establishing US brand ambition, business cases and key assumptions for strategic & financial planning processes
Collaborate closely with key stakeholders across multiple functions (GPT, business development, corporate affairs, investor relations, supply chain, legal and regulatory) and coach VPs and Brand Leads to translate and execute brand strategy and business objectives
Provide input to shape company policy and act as a role model to ensure compliance with legal and regulatory requirements
Qualification
Required
Minimum of 15 years of commercialization experience within the pharmaceutical or biopharma industry, with a focus on Hematology
Experience developing and executing successful launch commercial strategies at Global level or across multiple markets
Proven cross-functional leadership and collaboration skills
Strong understanding of the hematology market landscape, including key competitors, customer segments, and market dynamics
Fluency in English, both written and verbal
Demonstrated success working in new product launches, campaign development and insight generation
Strong skills communicating and influencing with a compelling data-driven narrative
Bachelor's degree in business, marketing, life sciences or a related field
Preferred
MBA or advanced degree preferred
Benefits
Medical
Dental
Vision
401(k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness
Company
BeiGene
BeiGene is a global oncology company.
0-1 employees
H1B Sponsorship
BeiGene has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (32)
2023 (39)
2022 (40)
2021 (28)
2020 (16)
Funding
Current Stage
Public CompanyTotal Funding
$6.79BKey Investors
Hillhouse InvestmentAmgen
2020-07-12Post Ipo Equity· $2.08B
2019-10-31Post Ipo Equity· $2.7B
2018-08-02Post Ipo Secondary· $903M
Leadership Team
Dirk Weber
Executive Director Medical Affairs (Europe)
Lai Wang
Global Head of Research and Development
Recent News
2026-01-07
Company data provided by crunchbase