EverPro - Senior Paid Search Strategist jobs in United States
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EverCommerce · 2 months ago

EverPro - Senior Paid Search Strategist

EverCommerce is a leading service commerce platform on a mission to digitally transform the service economy. The Senior Paid Search Strategist will be responsible for managing paid search campaigns, implementing digital marketing strategies, and assisting in customer acquisition efforts across various channels.

Digital MediaFinancial ServicesSoftware
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Responsibilities

Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis
Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels
Plan and execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis
Increase customer acquisition and engagement via paid digital marketing, including Google, Bing, YouTube, Capterra, Google Display Network, programmatic channels, etc
Create, launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies
Analyze SEM performance, making recommendations and executing optimizations
Assist in managing multiple advertising accounts
Create reports to measure campaign performance and show ROI of efforts

Qualification

Paid search experienceGoogle AdsData analysisB2B funnelsCRM experienceExcel proficiencyAI tools utilizationCommunication skills

Required

4-5+ years of paid search experience in a B2B environment
Experience managing multiple paid advertising accounts
In-Depth hands-on Google Ads experience and exceptional working knowledge of current best practices
Complete understanding of online marketing metrics, including ROI, CTR, CPC, CPA, CVR, etc
Multi-year experience with B2B funnels; leads, MQLs, SALs, SQLs, Closed Won
Experience with CRMs like Salesforce and utilizing CRM data within ad accounts to fuel automated bidding strategies
Ability to clearly communicate complexity in a simple narrative based manner to stakeholders; context, performance, data abnormalities, strategy recommendations, etc
Excellent data analysis skills: Excel is your best friend!

Preferred

Experience in debugging funnel issues with Sales Teams
Multi-year experience with PMAX, Google Display Network, Microsoft Ads, website analytic tools, directories, and other SEM channels
Understanding of how to utilize AI tools to ad test or improve day-to-day processes

Benefits

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program

Company

EverCommerce

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EverCommerce is a portfolio company born from the leadership team of renowned private equity firms and Fortune 500 enterprises.

Funding

Current Stage
Public Company
Total Funding
unknown
Key Investors
Silver Lake
2021-07-01IPO
2019-07-23Private Equity

Leadership Team

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Eric Remer
Founder/CEO
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Ryan Siurek
CAO
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Company data provided by crunchbase