Unclaimed Baggage · 2 months ago
ECommerce Marketing Specialist
Atlanta, GA
Full-time
Onsite
New Grad, Entry Level
0+ years expUnclaimed Baggage is seeking an Ecommerce Marketing Specialist to drive customer engagement and revenue growth through strategic marketing initiatives. The role involves creating campaigns, optimizing automated flows, and leveraging audience insights to enhance customer relationships and retention.
Retail
Responsibilities
Plan and execute weekly email and SMS campaigns that align with promotional calendars, brand storytelling, and key marketing initiatives
Maintain and optimize automated flows (welcome, post-purchase, win-back, etc.), while helping develop new sequences to increase engagement and conversion
Identify audience segments and collaborate with the marketing team to develop targeted messaging that improves personalization and campaign relevance
Monitor and analyze performance metrics (open rates, click-through rates, conversions) to uncover insights and recommend actionable improvements
Serve as the in-house Klaviyo expert, staying up to date on platform innovations in segmentation, personalization, and AI-driven optimization tools
Support continuous improvement of sign-up forms, pop-ups, and opt-in strategies to grow high-quality subscriber lists and maximize conversion opportunities
Assist in executing loyalty program initiatives, ensuring seamless Shopify integrations and automated communications through email and SMS
Manage and promote the Wish List feature to encourage return visits, repeat purchases, and deeper customer engagement
Identify new retention opportunities and help implement personalized touchpoints that strengthen customer lifetime value
Support setup, maintenance, and troubleshooting of integrations between Shopify, Klaviyo, and other marketing systems to ensure accurate and timely data flow
Assist with technical connections across paid advertising, analytics, product tagging, and segmentation tools to improve performance tracking and campaign targeting
Collaborate cross-functionally with marketing, creative, and technical teams to ensure all integrations support marketing goals and reporting accuracy
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field, or equivalent experience in digital or ecommerce marketing
0–2 years of experience in digital marketing, ideally with exposure to email and/or SMS campaign management
Familiarity with platforms such as Klaviyo, Mailchimp, or HubSpot
Understanding of key ecommerce metrics: open rates, click-through rates, conversion rates, and ROI
Experience with Shopify or similar ecommerce platforms is a plus
Strong writing and editing skills with an eye for persuasive, on-brand marketing copy
Willingness and ability to travel monthly to Scottsboro, AL (approx. 2.5-hour drive)
Preferred
Basic understanding of HTML/CSS for email template edits
Company
Unclaimed Baggage
We are the only store in America that buys and sells Unclaimed Baggage from airlines, and we're one of Alabama’s top shopping and tourist attractions, hosting more than a million visitors from around the globe each year.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase