Parisleaf ยท 2 months ago
Senior Brand Strategist
United States
Full-time
Onsite
Senior Level, Lead/Staff
$85K/yr - $110K/yr
10+ years expParisleaf is a creative agency seeking a Senior Brand Strategist to enhance relationships with partners and drive impactful campaigns. The role involves collaborating with various teams to understand partner needs, facilitating workshops, and synthesizing research insights into actionable strategies.
AdvertisingMarketingProfessional Services
No H1B
Responsibilities
Be curious about what makes our partners tick and what will motivate their constituents
Get excited about researching partner organizations and others in the landscape
Build a good understanding of the nonprofit world, fundraising campaigns, our partners, their peers, competitors, etc., and use that knowledge in practice with partners
Listen to partners with intent and know what to do with the information received (e.g., how it informs research, how it could spark a creative idea, how it could be a red flag for us, etc.)
Ask questions that lead to uncovering truths or ideas
Facilitate strategic workshops in a room full of egos and politics
Synthesize findings into themes and ideas and collaborate with a writer to create impactful briefs
Think on the fly, be creative, and be comfortable with the fact that we all have bad ideas, and that's ok
Have a toolkit for finding/building alignment with large groups
Researching partner materials and other relevant landscapes to summarize highlights and opportunities
Facilitating discovery interviews with problem-finding, insights, and opportunities in mind
Capturing ideas to help activate the brand in a backlog
Driving and facilitating internal discussions around key strategic insights captured throughout the Discovery process and setting up our writers to deliver the Executive Summary and Key Insights report
Reviewing key discernment summaries that capture research insights and analysis
Working with teammates and co-facilitating collaborative workshops with clients, ensuring key insights are carried from Discover into Write
Guiding and reviewing our essential questions, ensuring the who, what, and why it matters is accurate and aligns with strategic findings from the Discover process
Participating in strategic naming, messaging, and identity design recommendations
Continuing to capture and add activation ideas to the backlog
Collaborating with the creative team to establish core and directional ideas
Sharing keen observations, opinionated viewpoints, and objective feedback with teammates to ensure our solutions are world-class and aligned with the throughlines of findings from Discovery and Write phases
Capturing and owning key creative ideas in Design and throughout, looking for opportunities to help activate the brands we're building. Adding to the backlog of activation ideas
Working with our partners, navigating conflict, staying on target, developing, growing, and building stronger partnerships
Leveraging activation ideas captured in the backlog throughout and beginning the activation process
Facilitating Monthly, Quarterly, and sometimes Annual Strategy "Dreamspace" sessions with partners to further build out the strategy for their fundraising campaigns and adding to our backlog of Activation work to support these efforts
Working with the account team to ensure that campaign strategy is carried out properly across deliverables
Working with the CEO in the business development process to help pitch existing partners, as needed
Remaining high-level on accounts to maintain the client relationship, continue conversations, and probe for information that will allow you to develop helpful and actionable strategic recommendations or new projects
Supporting and coaching our partners in their day-to-day needs (in ways that may be non-traditional - like coaching) but relevant to our work, helping position the partnership for an even stronger relationship
Help case studies take shape to best represent our strategic solutions with new business in mind
Sharing expertise through short- and long-form thought leadership in an effort to help us expand our reach and further grow partnerships
Qualification
Required
At least 10 years of experience in a strategy role on projects that include research, analysis, and key insights
A majority of this time must be at an agency
Prioritize quality of deliverables
Be self-directed alongside ongoing support
Co-facilitate in Partner-facing scenarios
Inform company best practices
Comfortable presenting work to clients and listening for what they're not saying
Proactive, self-motivated, and organized
Ability to facilitate conversations and exercises in workshops, presentations, and meetings
Ability to defend decisions with confidence, professionalism, wisdom, and research
Curious, empathetic, and willing to set ego aside for the greater good of partners and teammates
Knowledgeable about nonprofits and fundraising campaigns
Excited to help partners crystallize their vision for their organization's future
Embrace a toolkit of research methods to help partners arrive at relevant strategies and tactics
Preferred
Branding agency experience preferred
Company
Parisleaf
Parisleaf is a brand strategy & design company that specializes to create narratives & experiences on screens, in print, and in the round.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Chad Paris
Principal, CEO
Ali Paris
Principal, COO
Company data provided by crunchbase