University of Oregon · 2 months ago
Associate Director, Content Marketing and Operations
Eugene, OR
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
8+ years expThe University of Oregon is a leading research university known for its academic excellence, and they are seeking an Associate Director of Content Marketing and Operations. This role involves leading a team to create multi-channel marketing campaigns, develop compelling content, and enhance operational performance to attract prospective undergraduate students.
AdvertisingEducationHigher EducationJournalism
Responsibilities
Lead a team of creative and marketing professionals to drive large-scale, multi-channel campaigns
Craft compelling content that captures attention, inspires engagement, and influences enrollment decisions
Provide leadership for the department's content generation, including email and text marketing, videography, design, and marketing content development
Work with the AVP to ensure alignment with overall marketing and business objectives
Establish systems and processes that improve creative output and operational performance across the team
Develop messaging, mentor talent, and build marketing processes that enable efficiency and impact at scale
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, or a related field
Eight years of experience in content marketing, operations management, or a related area which included developing and executing content strategies and managing operational processes
Three years of experience directly managing professional staff
Three years of experience writing marketing content, in areas ranging from email campaigns and web landing pages to brochures and presentations
Experience with accessibility standards for digital communication (WCAG 2.1 or higher)
Ability to adapt voice and tone to meet audience needs
Exceptional writing and editing skills, with the ability to adapt voice and tone to meet diverse audience needs
Strong leadership and talent development skills, with experience fostering inclusive, high-performing teams and addressing performance management issues productively
Experience managing junior and mid-level staff representing designers, videographers, email marketers and other marketing disciplines
Advanced project management expertise, including the ability to manage large-scale initiatives while also contributing to content and strategy development
Experience using a data-informed approach, with the ability to track and interpret analytics and audience insights to shape strategy and improve outcomes
Ability to architect paid and organic marketing campaigns
Ability to develop and measure the impact of multi-channel paid and organic marketing campaigns
Ability to use analytics tools and digital engagement best practices
Skilled at establishing and refining content management processes, tools, and systems that enhance efficiency and accountability
Strategic problem-solving and decision-making skills, with the ability to navigate complex stakeholder needs and competing priorities
Strong interpersonal and collaboration skills, with the ability to partner effectively across units, with leadership, and with external vendors
Demonstrated ability to manage multiple priorities and deadlines in a fast-paced environment while maintaining high standards of quality
Preferred
Proficiency with Adobe InDesign and MS Office Suite
Familiarity with higher education marketing and enrollment cycles (or other mission-driven sectors)
Familiarity with Slate CRM
Familiarity with SEO best practices
Experience leading teams through organizational change or transformation
Benefits
Health insurance
Retirement plans
Paid time off
Company
University of Oregon
Nestled in the lush Willamette Valley, with an easy drive to both the Pacific Ocean and the Cascade Mountains, the University of Oregon is renowned for its research prowess and commitment to teaching.
1001-5000 employees
H1B Sponsorship
University of Oregon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (35)
2024 (39)
2023 (42)
2022 (60)
2021 (42)
2020 (26)
Funding
Current Stage
Late StageLeadership Team
Webb Sussman
Chief Executive Officer (ret.)
Emma Leland
Co-Founder + President of Flight Crew
Recent News
Alfred P. Sloan Foundation
2023-10-30
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