Lumin Digital · 2 months ago
Marketing Programs Senior Manager
Lumin Digital is a trailblazer in digital banking solutions, empowering credit unions and banks with innovative technology and services. The Marketing Programs Senior Manager will manage high-impact marketing programs and campaigns, ensuring alignment with strategic objectives and operational excellence across teams.
Financial ServicesFinTechSaaSSoftware
Responsibilities
Lead end-to-end management of complex marketing programs spanning brand, content, product, digital, lifecycle, and events
Develop and manage integrated marketing plans and timelines in collaboration with campaign, creative, product marketing, and sales teams
Work closely with the campaign operations manager to drive cross-functional alignment and ensure program objectives, deliverables, and KPIs are clear and achievable
Establish and oversee project management frameworks, tools, and processes for marketing initiatives
Serve as the central liaison between marketing teams, campaign operations, and brand / creative teams to ensure clear alignment of goals and deliverables
Provide transparent reporting on project milestones, risks, and outcomes
Anticipate bottlenecks, identify solutions, and balance competing priorities across teams. Proactively collaborate and problem-solve to remove barriers to success
Facilitate effective communication across internal teams and external agency or vendor partners
Support annual, quarterly, and critical program marketing planning cycles, ensuring alignment with corporate objectives
Manage program budgets and resource allocations to optimize efficiency and impact
Coordinate closely with campaign operations to implement and refine program performance tracking and post-campaign analysis
Foster a collaborative, high-performance culture focused on accountability, learning, and innovation
Champion best practices in program management, agile marketing, and continuous improvement
Perform other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Communications, or related field
PMP, Agile, or other project management certification
8 years of experience in marketing program or project management
Proven success managing complex, multi-channel marketing initiatives
Experience in fintech or SaaS industries
Experience working with creative, digital, and analytics teams in a B2B environment
Exceptional communication, organizational, and leadership skills
Strong analytical mindset with the ability to translate insights into action
Program Execution Excellence: Demonstrates the ability to deliver marketing programs on time, within budget, and with measurable results that consistently exceed defined impact and performance goals
Cross-Functional Leadership: Effectively leads and collaborates across cross-functional teams to ensure clear accountability, transparent communication, and streamlined execution of marketing initiatives
Operational Maturity and Continuous Improvement: Drives continuous enhancement of marketing operations by identifying process efficiencies, optimizing workflows, and advancing the organization's operational maturity and executional excellence
Strategic Partnership and Influence: Serves as a trusted advisor and operational partner to campaign operations, marketing leadership, and creative teams—providing strategic insights, fostering collaboration, and ensuring alignment between strategy and execution
Company
Lumin Digital
Lumin Digital provides cloud-native digital banking solutions, helping financial institutions enhance user experience and engagement.
Funding
Current Stage
Growth StageTotal Funding
$260M2026-01-02Undisclosed· $25M
2025-03-26Undisclosed· $75M
2024-12-02Private Equity· $160M
Recent News
2025-12-16
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