Ibotta · 2 months ago
Senior Product Marketing Manager, Core Narrative
Los Angeles, CA
Full-time
Hybrid
Senior Level
$137K/yr - $157K/yr
5+ years expIbotta is a leading performance marketing platform aiming to Make Every Purchase Rewarding. The Senior Product Marketing Manager will define core product positioning, craft go-to-market messaging, and build compelling sales narratives while collaborating with cross-functional teams to ensure consistency across all customer touchpoints.
AppsCouponsE-CommerceMobileMobile AppsRetailService IndustryShopping
No H1B
Responsibilities
Own the Narrative: Define and own the core product positioning and messaging frameworks that articulate our unique value to the market
Craft Go-to-Market Messaging: Develop clear, compelling, and differentiated messaging for our target audiences, products, and key initiatives
Empower the Sales Team: Partner with our Sales and Enablement teams to translate the core narrative into actionable sales playbooks, pitch decks, battle cards, and demos that improve seller effectiveness
Drive Consistency: Work with cross-functional teams (Content, Demand Gen, Brand, PR) to ensure our core narrative is consistently and effectively communicated across all customer-facing channels
Establish Thought Leadership: Spearhead the creation of flagship content and research (e.g., white papers, keynote presentations, reports) that amplifies our core product messaging themes and establishes our point of view in the market
Lead Critical Launches: Quarterback the go-to-market strategy and execution for our most important product launches, ensuring both internal teams and the market are ready for what’s new
Generate Data-Driven Insights: Establish a strategic partnership with the Client Analytics team to build a continuous pipeline of insights, grounding our messaging and positioning in quantitative data about customer behavior
Be the Voice of the Customer: Use customer, market, and competitive research to deeply understand our buyers and translate all qualitative and quantitative insights into a story that resonates
Qualification
Required
5+ years of experience in product marketing, preferably at an advertising platform (social or programmatic)
Proven experience creating and scaling product positioning, messaging frameworks, and sales narratives from the ground up
A track record of leading successful and impactful product launches
Exceptional storytelling and writing skills, with the ability to translate complex concepts into clear, compelling, and human-centered language
Outstanding cross-functional collaboration skills, with a demonstrated ability to influence and lead without direct authority
A strategic mindset with a passion for understanding customers and markets
Benefits
Competitive pay
Flexible time off
Benefits package (including medical, dental, vision)
Lifestyle Spending Account
Employee Stock Purchase Program
401k match
Paid parking
Snacks
Occasional meals
Company
Ibotta
Ibotta is a web and mobile application.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$92.92MKey Investors
Koch Disruptive TechnologiesNotable CapitalJames Clark
2024-04-18IPO
2019-08-06Series D
2017-08-04Series D· $25M
Leadership Team
Luke Swanson
Chief Technology Officer
Matthew Puckett
Chief Financial Officer
Recent News
2026-01-16
2025-11-24
Johnson Fistel, PLLP
2025-11-18
Company data provided by crunchbase