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Anima · 2 days ago

Growth Marketing Lead

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

Anima is a healthcare technology company on a mission to deliver precision medicine quickly and efficiently. The Growth Marketing Lead will be responsible for creating scalable growth strategies, driving user engagement, and leading marketing initiatives that connect product and customer success. This role requires a blend of analytical thinking and creative storytelling to enhance demand generation and brand awareness.

Health CareMedicalmHealthMobile Apps

Responsibilities

Design and execute Anima’s end-to-end demand generation strategy across events, content, partnerships, and PLG

Build scalable growth loops, automations, and workflows that drive qualified leads and measurable ROI

Create and optimise lifecycle campaigns that turn awareness into activation, conversion, and advocacy

Develop bold events, storytelling, and social campaigns that expand brand awareness and credibility

Build and scale a customer storytelling and ambassador engine that turns users into public champions

Partner with Product to embed PLG mechanics like referrals, onboarding nudges, and sharing loops

Use data and experimentation to uncover new growth levers, refine ICPs, and optimise targeting

Collaborate cross-functionally with Product, Sales, and Customer Success to align growth systems with business impact

Qualification

Demand generationGrowth marketingLifecycle marketingSQLPythonCopywritingCustomer insightCreative storytellingOrganisational skills

Required

3–6 years of experience in demand generation, growth, or lifecycle marketing in high-growth B2B SaaS or PLG environments

Proven track record running multi-channel campaigns across events, content, email, partnerships, and automations with measurable ROI

Skilled in positioning, copywriting, and segmentation with a strong grasp of customer psychology

Deeply motivated by building technology that empowers people and advances AI-driven healthcare

Analytical Systems Thinker: You think in systems and data, understanding how every growth lever (from events and email to PLG and referrals) connects into a self-sustaining engine. You're rigorous about ROI, attribution, and finding signal in noise to guide smart decisions

Experimental & Automation-Driven: You design and run structured experiments, iterating fast to scale what works. You build automations and workflows that compound growth efficiently without adding manual overhead

Customer Insight & Positioning: You're customer-obsessed and reason from first principles. You uncover deep user motivations and pain points to shape precise positioning, messaging, and ICP design that resonate

Creative Storyteller: You blend data with intuition to craft campaigns and copy that educate, inspire, and convert. You're creative and scrappy, turning customer stories and partnerships into authentic advocacy and growth channels

Organised Owner: You're proactive, methodical, and thrive in high-autonomy environments. You plan ahead, run multiple experiments in parallel, and maintain a bias to action. Ambiguity fuels your curiosity and drive