LG Electronics · 2 months ago
Senior Manager, Consumer Insights
Englewood Cliffs, NJ
Full-time
Onsite
Mid, Senior Level
$120K/yr - $140K/yr
7+ years expLG Electronics is a global leader in technology dedicated to creating innovative solutions for a better life. The Senior Manager of Consumer Insights will deliver actionable, data-driven insights to support the Home Appliance business unit and teams, integrating traditional research methods with modern analytics techniques to inform business strategy and customer-facing initiatives.
Consumer ElectronicsElectronicsHardwareTelecommunications
Responsibilities
Manage and support a small team of Insights professionals, cultivating a culture of innovation, agility, and excellence
Design and execute comprehensive consumer research programs using a mix of quantitative, qualitative, and advanced analytic methodologies
Leverage NLP, sentiment analysis, and other AI-driven tools to mine unstructured data sources such as open-ended survey responses, online reviews, social media, and call center transcripts
Integrate multiple data sources (surveys, behavioral data, CRM, social listening, etc.) to develop a holistic view of the consumer journey
Deliver strategic recommendations that influence marketing, product, and customer experience teams, ensuring insights are translated into compelling narratives and action
Champion emerging market research technologies such as conversational AI, synthetic audiences, predictive modeling, and real-time insight platforms
Develop audience segmentation frameworks and customer personas using advanced analytics and behavioral data
Build and maintain standardized dashboards and reporting tools to track KPIs, segment shifts, and market dynamics
Stay current on market research trends, competitive activity, and consumer behavior patterns to identify new opportunities for growth and innovation
Partner cross-functionally to embed insights into go-to-market plans, brand strategy, product innovation, and lifecycle marketing
Communicate findings to both technical and non-technical stakeholders using visual storytelling and data visualization platforms (e.g., Tableau, ThoughtSpot)
Qualification
Required
Bachelor's degree in Marketing, Market Research, Data Science, Psychology, or related field; Master's degree preferred
7+ years of market research or consumer insights experience
Deep expertise in both qualitative and quantitative research methodologies
Proven experience applying NLP, text analytics, and social listening to derive consumer insights from unstructured data
Fluency in tools such as SPSS, R, Python, Qualtrics, Tableau, ThoughtSpot and/or similar
Strong strategic thinking, storytelling, and executive communication skills
Experience presenting insights to senior stakeholders
Adept at managing competing priorities in a fast-paced, matrixed environment
Preferred
Master's degree
Benefits
No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
Performance based Short-Term Incentives (varies by role).
Access to confidential mental health resources to help you and your loved ones improve your quality of life.
Personal fitness goal incentives.
Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
Group Rate Life and Disability Insurance.
Company
LG Electronics
LG Electronics manufactures a wide range of products including televisions, smartphones, and home appliances.
10001+ employees
H1B Sponsorship
LG Electronics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (23)
2024 (27)
2023 (19)
2022 (10)
2021 (10)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
$800M2024-04-18Post Ipo Debt· $800M
2023-02-01Post Ipo Equity· $0M
2003-01-10IPO
Leadership Team
Don Kwack
President and CEO
Hwan Yong
President & CEO - Air Conditioning & Energy Solution Company
Recent News
2026-01-12
2026-01-12
PR Newswire
2026-01-11
Company data provided by crunchbase