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Observe, Inc. · 1 month ago

VP Growth & Demand

San Mateo, CA

Full-time

Onsite

Director/Executive

12+ years exp

Observe, Inc. is a company that helps engineering teams manage cloud complexity through data-driven solutions. They are seeking a VP of Growth & Demand to lead their integrated growth strategy across various marketing domains, ensuring alignment with revenue priorities and driving predictable growth in the enterprise market.

AnalyticsArtificial Intelligence (AI)Business Information SystemsData IntegrationInformation TechnologySaaS

Responsibilities

Own the enterprise growth and demand generation strategy: Define and execute integrated demand campaigns and plans that fuel pipeline and revenue growth across enterprise and commercial segments

Lead a modern growth organization: Build and scale a team spanning demand generation, ABM, PLG, developer marketing, digital, and marketing operations with clear accountability to performance metrics

Drive predictable, account-based pipeline: In partnership with Sales, design and execute coordinated, multi-channel ABM programs that generate and accelerate pipeline from target accounts. Establish coverage goals, align investment models, and continuously improve conversion and velocity

Modernize the digital engine: Oversee Observe’s digital ecosystem including web, paid media, and content syndication, ensuring consistent engagement across all touchpoints

Operationalize intelligence (in partnership with RevOps): Integrate data, intent, and analytics to drive targeting, measurement, and insight

Align GTM leadership: Work cross-functionally with Sales, Product Marketing, and Customer Success to ensure cohesive messaging, campaigns, and account strategies

Steward growth investment: Own budget strategy and allocation across channels, optimizing spend and forecasting ROI to executive and board stakeholders

Champion experimentation: Foster a culture of iteration and learning by using data to refine campaigns, offers, and channel performance

Qualification

B2B enterprise marketingDemand generationAccount-based marketing (ABM)Product-led growth (PLG)Developer marketingDigital marketingMarketing operationsData-driven programsExecutive presenceStrategic acumenCommunication skillsCollaboration skills

Required

12+ years in B2B enterprise marketing with deep experience leading growth, demand generation, or field marketing in SaaS or infrastructure software

Proven success driving predictable pipeline and revenue growth through ABM, PLG, developer marketing, and data-driven programs

Experience managing multi-million-dollar budgets and demonstrating clear ROI to executive stakeholders

Strategic acumen with the ability to operationalize complex initiatives

Strong alignment with enterprise sales dynamics and the realities of multi-stakeholder buying

Executive presence with excellent communication and collaboration skills, capable of influencing across C-level peers and board discussions

Company

Observe, Inc.

Observe – the AI-powered observability company – is reinventing how businesses detect anomalies, troubleshoot applications, and resolve incidents to deliver exceptional customer experiences.

Founded in 2017

San Mateo, California, USA

201-500 employees