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PrePass · 2 months ago

Strategic Market Segment Director - Government Sector

United States

Full-time

Remote

Director/Executive

PrePass is North America's most trusted weigh station bypass and toll management platform, transforming the transportation industry. The Strategic Market Segment Director will lead the go-to-market strategy for the public sector, collaborating with various stakeholders to drive growth and strengthen PrePass's leadership in government-driven transportation innovation.

Non ProfitPublic Safety

Responsibilities

Develop and execute a comprehensive segmentation strategy for the government sector, identifying high-value opportunities across agencies, programs, and regions

Lead competitive, market, and policy analyses to inform investment priorities and innovation strategies

Craft compelling value propositions and messaging that align PrePass’s technology leadership with government safety and efficiency objectives

Create and operationalize go-to-market plans for government initiatives, ensuring alignment across marketing, product, sales, and partner ecosystems

Collaborate with Product Management to align roadmap priorities with government market needs and compliance standards

Partner cross-functionally to build processes, capabilities, and systems that drive consistent execution and measurable business impact aligned with the PrePass mission

Serve as a key strategic liaison between PrePass and public sector partners, including transportation agencies, enforcement bodies, and policy stakeholders

Represent PrePass at government and industry forums, shaping dialogue on safety, technology, and compliance

Define and monitor KPIs and success metrics to measure market penetration, customer acquisition, and retention

Drive continuous improvement in how PrePass engages and delivers value to government customers

Qualification

Market strategy developmentGo-to-market planningStakeholder engagementCompetitive analysisPerformance metrics definitionPublic sector knowledgeCross-functional collaborationCommunication skills