EverCommerce · 2 months ago
Head of Performance Marketing and Demand Generation
Denver, CO
Full-time
Hybrid
Director/Executive
12+ years expEverCommerce is a leading service commerce platform that provides integrated SaaS solutions for service-based businesses. The Head of Performance Marketing & Demand Generation will drive customer acquisition and growth efforts, overseeing multi-channel demand generation campaigns and leading a high-performing marketing team.
Digital MediaFinancial ServicesSoftware
Responsibilities
Develop and execute comprehensive performance marketing and demand generation strategy across multiple brands, covering both product-led and sales-led growth programs. Define clear goals for customer acquisition, conversion, and pipeline generation in alignment with overall business objectives
Lead, mentor, and scale a high-performing marketing team (paid media, SEO, and web/CRO specialists), fostering a culture of excellence and continuous improvement. Operate the team in an "internal agency" model to support various product lines, and coordinate with niche external agency partners for specialized initiatives (e.g. conversion rate optimization or marketing mix modeling)
Oversee all paid and organic acquisition channels to drive pipeline and revenue growth. This includes ownership of paid search (SEM/PPC), paid social, display/programmatic, and other digital ad channels, as well as organic growth through SEO, content marketing, and website optimization
Implement robust tracking infrastructure and attribution models to measure the effectiveness of campaigns across channels. Ensure that every lead source and campaign is properly tracked from click to close, enabling data-driven budget allocation and optimization
Establish an experimentation roadmap and foster a test-and-learn mindset on the team. Plan and execute A/B tests and iterative experiments on landing pages, ad creatives, targeting, and user flows to continuously improve conversion rates and ROI. Leverage insights from analytics to refine messaging, channel mix, and tactics
Work with Marketing Ops to create and manage marketing performance scorecards and dashboards to monitor key KPIs (lead volume, CAC, LTV, MQL-to-SQL conversion, pipeline, ROI, etc.). Regularly report on campaign performance and funnel metrics to the executive team, providing analysis and recommendations for improvement
Work closely with Sales, Product, and Marketing Operations teams to ensure alignment of demand generation efforts with sales targets and product-led growth objectives. Support sales enablement and pipeline acceleration initiatives (e.g. nurture campaigns, upsell/cross-sell programs) and coordinate on any Account-Based Marketing (ABM) campaigns targeting key customer segments
Own the performance marketing budget and media spend across all channels. Allocate budgets strategically based on data insights and attribution findings, and continually optimize spend for maximum ROI and scalable growth
Stay up-to-date on digital marketing trends, tools, and best practices — especially those relevant to high-velocity SMB sales and the home services sector. Identify new channels or growth opportunities (such as emerging ad platforms, new partner marketing opportunities, etc.) and test their viability as needed
Qualification
Required
12+ years of progressive experience in marketing (with a focus on demand generation, growth, or performance marketing), including 5-7+ years in leadership roles managing teams
B2B SaaS experience is highly preferred, especially in high-volume SMB customer environments
Proven success driving growth through both PLG and SLG strategies is essential
Demonstrated ability to build and scale a performance marketing engine with advanced tracking, attribution, automation, and optimization capabilities
Strong analytical mindset with proficiency in marketing analytics and data interpretation; comfortable working with KPIs, funnels, and dashboards to guide decision-making
Deep knowledge of digital marketing channels and tactics
Hands-on experience optimizing paid search (Google Ads), paid social (Facebook/Instagram, LinkedIn, etc.), display/programmatic advertising, email marketing, and content-driven inbound marketing
Solid understanding of SEO principles and content strategy to drive organic growth
Proficiency with modern marketing tech stack – including marketing automation platforms (e.g. Marketo, HubSpot, or Pardot) and CRM systems (Salesforce) for lead management and nurturing
Experience with web analytics (Google Analytics or similar) and A/B testing tools
Familiarity with marketing attribution and analytics tools (e.g. Tableau, Looker, or other BI tools) is expected
Excellent leadership and people management skills; able to recruit, develop, and inspire a multidisciplinary marketing team
Strong project management abilities with a track record of managing complex marketing campaigns and calendars (roadmaps) effectively
Outstanding communication skills, with the ability to articulate strategy and results to stakeholders at all levels and to collaborate cross-functionally in a remote environment
Goal-oriented and metrics-driven approach to marketing
Demonstrated ability to set targets (CAC, pipeline, revenue) and systematically drive toward them
Comfortable owning ambitious growth targets and adapting quickly to achieve them
An experimentation mindset is critical – embracing a culture of continuous testing and learning to find what works
Preferred
Experience in the Home Services industry or in marketing to small/local business customers
Understanding the nuances of marketing to home service SMBs (e.g. local SEO tactics, field service business seasonality) is a plus
Familiarity with Account-Based Marketing strategies and platforms (such as Terminus, Demandbase, 6sense, etc.) is a plus
Bachelor's degree in Marketing, Business, or a related field is required; an MBA or other advanced degree is a plus
Benefits
Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development
Robust health and wellness benefits, including an annual wellness stipend
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program
Company
EverCommerce
EverCommerce is a portfolio company born from the leadership team of renowned private equity firms and Fortune 500 enterprises.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Silver Lake
2021-07-01IPO
2019-07-23Private Equity
Leadership Team
Eric Remer
CEO
Ryan Siurek
Chief Financial Officer
Recent News
thefly.com
2025-12-18
2025-12-18
EverCommerce Inc.
2025-11-24
Company data provided by crunchbase