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Front Porch Communities & Services · 2 hours ago

Director of Sales and Marketing

LA Metro Area

Full-time

Onsite

Lead/Staff, Director/Executive

$90K/yr - $108K/yr

5+ years exp

Front Porch Communities & Services is a company focused on senior living, and they are seeking a Director of Sales and Marketing to drive sales and exceed occupancy objectives. This role involves managing the Sales and Marketing Department, executing marketing plans, and building relationships within the community to promote sales referrals.

CommunitiesConsultingHealth Care

Hiring Manager

AMY KARAMANUKYAN

Responsibilities

Manages all aspects of the Sales and Marketing Department, including but not limited to, department budgets, sales activity goals, sales pipeline and funnel, prospect relations, and marketing plans

Leads the Sales and Marketing teams by example through training, coaching, team building, goal setting, etc., while creating positive and lasting relationships within the local community and surrounding areas to promote sales referrals

Works closely with the Executive Director and VP of Sales and Marketing in the development and implementation of the annual marketing plan

Executes the marketing plan at the local level to ensure events, advertising, promotional and public relations and community relations opportunities are activated

Creates, plans and implements internal and external events (with local Sales and Marketing staff and outside organizations) designed to bring in prospective residents, current leads and key influencers. Some of these include internal and external seminars and speakers, themed events, family nights etc., through coordination with other Community departments and key staff members to successfully execute on and off-site marketing events

Responsible for the professional handling of all incoming inquiries. Manages the sales process through first inquiry to receipt of deposit to move-in in relation to the representation, negotiation and promotion of the Community to that individual

Works with the prospective resident, family members, and key influencers (physician, attorney, trust officer, etc., as appropriate), both to generate leads and to facilitate a timely and beneficial commitment to the Community. This includes frequent personal contact with the prospective resident including but not limited to telephone calls, home or office visits, events, seminars, and tours as appropriate

Oversees move-in coordination, communicating any special needs of the incoming resident to the appropriate personnel and works closely with Environmental Services and Maintenance departments as accommodations get prepared for new residents

Maintains accommodation inventory and tracks accommodation occupancy and fee changes in accordance with the Community budget/strategic plan and regularly review market rates with Executive Director to maintain competitiveness

Demonstrates a thorough understanding of the distinctions and advantages of the Community and the resident agreements, coupled with the ability to anticipate and address prospective residents’ questions, concerns and issues

Maintains up to date knowledge regarding relevant operational, competitive, and other company information, in order to respond effectively to inquiries from contacts and convey community message

Keeps Executive Director informed of all sales activity on a regular basis and develops a relationship that drives the growth of the Community

Oversees accuracy of lead records and data in CRM

Performs all other related duties as assigned

Qualification

Sales ManagementMarketing StrategySenior Living ExperienceCRM SystemsTeam LeadershipEffective CommunicationConflict ManagementTime Management

Required

Bachelor's Degree in Sales, Marketing or Business

Associates Degree/Two years of College plus Two years of related work experience or Four years of related work experience

5 years of senior living, senior housing, hospitality, geriatric experience or other related healthcare environment sales experience

Preferred

1 year experience with CRM systems and metrics

Company

Front Porch Communities & Services

Front Porch is a dynamic not-for-profit organization, dedicated to empowering individuals to live connected and fulfilled lives through community and innovation.

Glendale, California, USA

1001-5000 employees