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Hearst Magazines · 4 months ago

Content Strategy Manager, Lifestyle

300 West 57th Street, New York, NY, 10019, US

Full-time

Hybrid

Mid Level

$74K/yr - $89K/yr

3+ years exp

Hearst Magazines is seeking a creative and data-savvy Content Strategy Manager to help shape the future of their Lifestyle brands, Country Living and The Pioneer Woman. The role focuses on leading SEO strategies and collaborating with editorial teams to enhance audience engagement and content performance.

Media and EntertainmentPublishing

Responsibilities

Lead and execute the SEO strategy for both brands, focusing on growing high-value engagement and conversion (e.g., affiliate commerce, newsletter signups, memberships)

Collaborate with editorial leaders to develop and refine daily, weekly, and monthly content plans that generate meaningful engagement across site, newsletters, and social/video platforms

Monitor industry trends and real-time news to identify timely and relevant content opportunities—always backed by audience insights

Translate performance data into clear, actionable strategies across commerce, subscriptions, and audience development

Use tools like Google Analytics, Looker, SEMrush, SimilarWeb, and others to assess performance, identify gaps, and develop smart, testable experiments

Facilitate ongoing SEO and content strategy training across teams and act as an internal ambassador for best practices

Lead regular cross-functional meetings to share insights, track experiments, and celebrate wins with editors and leadership

Partner with stakeholders across affiliate commerce, ad sales, product, engineering, and marketing to support new initiatives and refine existing strategies

Qualification

Content strategyTechnical SEOSEO tools proficiencyData analysisProject managementCuriosityAI tools familiarityAffiliate commerce knowledgeCoding experienceInterest in lifestyle contentWritten communicationVerbal communicationCollaborationOrganizational skills