Fanatics · 23 hours ago
Director, Partnerships - Fanatics Events
Fanatics is a global leader in licensed sports merchandise and fan experiences, and they are seeking a Partnerships Director to lead sponsorship deal-making for their events. The role involves overseeing sponsorship programs, ensuring operational alignment, and managing cross-functional teams to deliver successful live events.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Partner with operations, creative strategy, and advertising teams to qualify sponsorship opportunities
Create and enforce Deal Term Outlines to ensure operational alignment and profitability
Oversee execution of sponsorship deliverables
Lead fulfillment planning with strict attention to cost efficiency
Define and enforce deadlines for asset collection, approvals, and trafficking
Coordinate with Ops, Marketing, Talent, Legal, and Finance to ensure feasibility and deal term alignment
Lead communications with vendors and contractors (agencies, Javits Center etc.)
Coach & mentor Partnerships Manager(s) and other support staff
Influence scalable fulfillment processes and tools (dashboards, trackers, comms protocols)
Oversee Partnership Manager(s) and assigned sponsor integrations/activations on-site; resolve issues in real time
Capture event learnings to improve/inform future Event strategy
Qualification
Required
8–12 years of experience in brand partnerships, sponsorship fulfillment, or live event operations; experience leading multi-million-dollar event portfolios required
Proven ability to translate commercial deals into operational reality
Strong background in live event production or large-scale experiential activations; experience with major convention centers (e.g., Javits Center) strongly preferred
Demonstrated success managing cross-functional teams and agency/vendor relationships under tight timelines
Skilled in budget planning and margin management, with a history of delivering projects on time and on budget
Excellent communicator with executive presence; able to represent Fanatics with external partners, vendors, and clients
Proficient in Microsoft Office/Google Workspace
Comfortable in a fast-paced, ambiguous environment and motivated by solving complex logistical challenges
Willingness to travel and work on-site during major event weeks (including weekends, as needed)
Preferred
Strong background in live event production or large-scale experiential activations; experience with major convention centers (e.g., Javits Center) strongly preferred
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Recent News
Rochester Business Journal
2025-12-24
2025-12-24
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