Red Bull Media House · 1 day ago
Director, Creator Marketing
Santa Monica, CA
Full-time
Onsite
Director/Executive
$115K/yr - $173K/yr
8+ years expRed Bull Media House is seeking a Director of Creator Marketing for the Western Region to oversee relationships with creators and manage creator-led campaigns. The role focuses on executing the creator marketing strategy, ensuring alignment with brand objectives, and fostering authentic connections with creators and influencers.
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Responsibilities
Maintain and manage key creator accounts, fostering strong, trustworthy relationships that align with the brand's strategic objectives
Identify and build new relationships with creators, influencers, and key opinion leaders to grow the creator network
Serve as the main point of contact for creators, providing the necessary support and guidance to enable the production of high-quality content that enhances brand impact
Continuously evaluate and nurture creator relationships to ensure alignment with Red Bull’s goals and contribute effectively to the overall creator marketing strategy
Supervise and efficiently use the CRM system to monitor and manage creator relationships, campaigns, and performance, ensuring data accuracy and compliance with global guidelines
Take charge of executing creator-led campaigns and projects, ensuring timely delivery, adherence to budget, and alignment with global and local brand objectives
Collaborate closely with the Manager of Creator Marketing Operations (SaMo) to ensure smooth execution of campaigns, emphasizing process optimization and operational efficiency
Provide regular campaign performance reports, identify improvement opportunities, and apply insights to enhance future campaigns
Develop and implement creator-hosted events, ensuring creators are strategically involved in suitable projects, events, and brand activations to optimize their impact
Coordinate with internal teams to feature creators at key events, enhancing audience engagement and strengthening brand presence
Partner with Global and National teams to ensure all event activities align with Red Bull's global policies and standards
Provide creators with valuable opportunities to engage with the brand, promoting lasting relationships and favorable brand perceptions
Ensure that all creator marketing activities adhere to Red Bull's global guidelines and standards, maintaining consistency across campaigns and events
Work closely with the Global Creator Marketing team to align on best practices, strategies, and tools for engaging creators and managing campaigns
Regularly evaluate and adjust local marketing strategies to align with global initiatives, guaranteeing that the brand's creator marketing efforts are scalable and in alignment with overarching business objectives
Report directly to the Regional Head of Media, while maintaining a dotted-line reporting relationship with the National Head of Creator Marketing to ensure alignment on strategies, best practices, and opportunities for innovation in creator marketing
Collaborate closely with the Manager of Creator Marketing Operations (SaMo) to effectively coordinate campaigns, manage contracts, and handle operational tasks efficiently
Work in partnership with cross-functional teams at both national and regional levels, including media, sports marketing, culture marketing, brand marketing, and field marketing, ensuring that creator campaigns and events are seamlessly integrated into the broader media strategy
Provide leadership with regular updates regarding the status of creator relationships, campaign performance, and event outcomes to maintain transparency and align with business objectives
Qualification
Required
8+ years of experience in creator marketing, influencer marketing, or talent management, with a proven track record of managing key accounts and building strong creator relationships
Expertise in CRM systems, with experience in managing creator relationships and tracking campaign performance
Proven ability to lead and execute creator-led campaigns, ensuring alignment with brand goals and global guidelines
Strong event planning and management experience, with the ability to host creators at key brand events and ensure maximized outcomes
Excellent communication and interpersonal skills, with a strong ability to build and maintain relationships with creators and internal stakeholders
Ability to manage multiple campaigns and creator accounts simultaneously, ensuring high-quality execution and engagement
Bachelor's degree in marketing, business, or a related field
Preferred
Advanced degree preferred
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement
Company
Red Bull Media House
Red Bull Media House brings the world of Red Bull to life.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-07-30Series Unknown
Leadership Team
P
Paul Hutton
Chief Financial Officer
Cristiane Bergamo
COO MyGroove
Recent News
2025-05-07
2025-05-04
Company data provided by crunchbase