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GEICO · 2 months ago

Marketing Director, Brand and Creative

Chevy Chase, MD

Full-time

Hybrid

Director/Executive

$147K/yr - $230K/yr

10+ years exp

GEICO is a leading insurance company that values innovation and customer satisfaction. They are seeking a highly motivated Marketing Director, Brand and Creative to lead creative, content, and brand management initiatives, developing and executing marketing strategies that align with business objectives and drive profitable growth.

Auto InsuranceFinancial ServicesGovernmentInsuranceInternetMobile

No H1B

Responsibilities

Partner with Strategy and Media Leads to ensure all creative output is aligned to defined business objectives, accounts for allowable spend, and strengthens brand health

Set a clear vision of success for Marketing Strategy implementation and collaborate with Marketing Analytics to identify and track the appropriate KPIs

Contribute to the design of various market research endeavors that’ll provide the building blocks for guiding strategy recommendations

Ensure the brand identity and message are consistent across all marketing touchpoints. This involves developing and maintaining brand guidelines

Produce briefs and identify opportunities that communicate and amplify the GEICO master brand as well as product value propositions that resonate with customers and drive sustainable profitable growth and market share gains

Develop and manage budgets for all content production, consistently looking for ways to maximize the impact of all investments. Holistically, look for opportunity to leverage efforts beyond defined parameters of respective projects

Establish procedural expectations, standards, milestones and measurable KPIs with every project plan

Build and manage External Creative Agency Partner relationships

Set, track, and hold agency partners accountable against assigned business objectives

Stay up-to-date with industry trends, consumer behavior, and emerging technologies to inform strategies and recommendations and keep the brand innovative and competitive

Partner with Data and Analytics leads to establish testing frameworks and iteration opportunities to unlock optimal performance with each piece of content. Tie back content performance to specific business outcomes whenever possible, formulate hypotheses, and recommendations for future optimizations

Drive creative excellence including evaluating quality of output, efficiency and effectiveness

Understand sources of growth, product positioning, competitive advantages, and drivers and barriers to success. Apply insights in a clear, thoughtful, and purposeful manner

Manage, mentor, and inspire a team of creative professionals, including designers and copywriters. This includes setting performance standards, conducting reviews, and fostering a collaborative environment

Work closely with marketing, product, sales, and executive teams to align creative direction with broader business objectives

Motivate internal cross-functional teams and agency partners and drive accountability to business objectives

Lead post-mortem discussions with appropriate stakeholders and provide summary of learnings and actionable next steps to department leadership

Qualification

Marketing strategy developmentBrand managementTeam leadershipProject managementDigital marketingVendor managementData analysisCommunication skillsInterpersonal skillsCreative sensibility

Required

Bachelor's degree in marketing, business, or a related field. Insurance category experience a plus

Minimum of 10 years of experience in marketing, with at least 3 years in a leadership role

Strong understanding of marketing principles and the ability to develop and execute marketing strategies that align with business objectives

Ability to balance business savvy with strong creative sensibilities, demonstrating a strong marketing acumen, and collaborating with critical stakeholders

Skilled at managing large scale programs for both B2B and B2C activations

Experience managing a team of creative and content professionals, with a proven track record of delivering high-quality work

Experience working with external Creative and Media agency partners

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior leadership

Strong analytical and problem-solving skills, with the ability to apply and make data-driven decisions

Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight and/or evolving deadlines

Experience with digital marketing channels, especially paid and owned social media

Preferred

The success of this role will be highly dependent on being able to balance business savvy with strong creative sensibilities, demonstrating a strong marketing acumen, and collaborating with critical stakeholders

This person needs to be comfortable with working with external agency partners as well as our internal marketing organization

This is both a right and left brained role—we need someone who is comfortable with data, analytics, creativity, and an advertising strategy which is compelling on both emotional and functional levels

Has a strong understanding of content production across multiple mediums (Broadcast, Social, Digital, experiential)

Benefits

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.

Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.

Access to additional benefits like mental healthcare as well as fertility and adoption assistance.

Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

Company

GEICO

Glassdoor2.7

GEICO, Government Employees Insurance Company, has been providing affordable auto insurance since 1936. It is a sub-organization of Berkshire Hathaway.

Founded in 1936

Chase, Maryland, USA

10001+ employees