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Ibotta · 1 day ago

Senior Product Marketing Manager, Core Narrative

Denver, CO

Full-time

Hybrid

Senior Level

$137K/yr - $157K/yr

5+ years exp

Ibotta is a leading performance marketing platform seeking a Senior Product Marketing Manager to contribute to their mission to Make Every Purchase Rewarding. The role involves defining core product positioning, crafting go-to-market messaging, and collaborating with cross-functional teams to drive consistency in communication across various channels.

AppsCouponsE-CommerceMobileMobile AppsRetailService IndustryShopping

No H1B

Responsibilities

Own the Narrative: Define and own the core product positioning and messaging frameworks that articulate our unique value to the market

Craft Go-to-Market Messaging: Develop clear, compelling, and differentiated messaging for our target audiences, products, and key initiatives

Empower the Sales Team: Partner with our Sales and Enablement teams to translate the core narrative into actionable sales playbooks, pitch decks, battle cards, and demos that improve seller effectiveness

Drive Consistency: Work with cross-functional teams (Content, Demand Gen, Brand, PR) to ensure our core narrative is consistently and effectively communicated across all customer-facing channels

Establish Thought Leadership: Spearhead the creation of flagship content and research (e.g., white papers, keynote presentations, reports) that amplifies our core product messaging themes and establishes our point of view in the market

Lead Critical Launches: Quarterback the go-to-market strategy and execution for our most important product launches, ensuring both internal teams and the market are ready for what’s new

Generate Data-Driven Insights: Establish a strategic partnership with the Client Analytics team to build a continuous pipeline of insights, grounding our messaging and positioning in quantitative data about customer behavior

Be the Voice of the Customer: Use customer, market, and competitive research to deeply understand our buyers and translate all qualitative and quantitative insights into a story that resonates

Qualification

Product marketing experienceMessaging frameworksSales narrativesStorytelling skillsCross-functional collaborationStrategic mindsetCustomer insightsData-driven insightsThought leadershipProduct launches