The Campbell's Company · 2 weeks ago
Sr. Manager, Customer Strategy
The Campbell's Company has been connecting people through food since 1869, and they are seeking a Sr. Manager of Customer Strategy to champion the integration of customer voice into strategic planning and innovation. This role involves driving growth through effective distribution, merchandising, and pricing strategies while collaborating with various teams to optimize sales initiatives and manage customer forecasts.
Food and BeverageFood ProcessingManufacturingMeat and PoultryRecipesSnack Food
Responsibilities
Champion the integration of customer voice into strategic planning and innovation
Drive measurable growth through Distribution, Shelving, Merchandising, and Pricing (DSMP) excellence
Lead the execution of Big Bet innovations that reshape category performance
Influence cross-functional teams to align on customer-centric strategies and execution
Represent Sales in critical commercialization and portfolio management forums
Collaborate with the Customer Sales Lead, Sales Finance, Shopper Insights, Category Strategy, and Category Management to identify and execute initiatives that support overall sales goals
Partner with the Trade & Promotional Planning Lead to co-develop customer and channel-specific Gross Sales, Net Sales, and Trade Annual Operating Plan targets
Budget Management; oversee area trade budgets, ensuring efficient allocation and spending to achieve business objectives
Field communication: serve as the primary point of contact for communicating critical brand updates and sales priorities to the field sales team
Work with the Revenue Growth Management (RGM) and Customer Sales Leads to develop and optimize promotional plans within company guidelines to maximize return on investment
Collaborate with Category Management and Customer Sales Leads to develop an optimized assortment strategy that aligns with national item priorities, as set by Category Strategy
Manage and communicate customer forecasts and key business drivers to internal teams, particularly Demand Planning and S&OP
Identify and address risks, opportunities, and solutions that balance both customer requirements and business needs
Conduct ad hoc business analysis to address emerging challenges or opportunities
Maintain strong working relationships with Sales Strategy teammates (Category Strategy, Trade & Promotional Planning), other sales functions (Category Management, Sales Finance, Customer Sales), and cross-functional teams (Brand, Finance, Supply Chain)
Qualification
Required
Bachelor's Degree required
Minimum 8 years of CPG experience, including: Customer Sales / Customer Management, Revenue Growth Management, Trade Marketing / Promotional Planning, Sales Finance, Category Management or Strategy
Strategic thinking and advanced analytics capabilities
Strong understanding of P&L drivers
Ability to work autonomously and lead change
Excellent prioritization and business agility
Influencing skills within a matrixed organization
Preferred
Food industry experience
Experience with Direct Store Delivery (DSD) and Direct Routes to Market
Expertise in Category Insights and Portfolio Management
Negotiation and business writing skills
Benefits
Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
Campbell’s offers unlimited sick time along with paid time off and holiday pay.
If in WHQ – free access to the fitness center.
Access to on-site day care (operated by Bright Horizons) and company store.
Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.
Company
The Campbell's Company
Since 1869, we’ve been connecting people through food they love. Our history was created by remarkable people, ideas and innovations.
Funding
Current Stage
Public CompanyTotal Funding
$3.4MKey Investors
U.S. Department of Agriculture
2024-10-28Grant· $3.4M
1954-11-16IPO
Leadership Team
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