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Silna · 2 months ago

Founding Marketer

New York, NY

Full-time

Onsite

Mid, Senior Level

4+ years exp

Silna is a healthcare technology company seeking a Founding Marketer to establish itself as a trusted name in healthcare insurance workflows. The role involves crafting narratives and developing content that showcases Silna's expertise, while also creating sales enablement materials and coordinating company participation at industry events.

Artificial Intelligence (AI)Health CareInformation Technology

Responsibilities

Create positioning and messaging that resonates with healthcare providers by demonstrating a deep understanding of their administrative challenges and insurance workflow complexities

Develop content that showcases our expertise in healthcare operations, insurance workflows, and practice efficiency—establishing Silna as a reliable partner in practice success

Craft compelling case studies and success metrics that clearly demonstrate the financial and operational impact of streamlining insurance workflows

Map and deeply understand the diverse decision-makers in medical practices—from office managers and billing staff to practice administrators and physician owners

Create sophisticated sales materials that help our team address common practice pain points, demonstrate ROI, and build credibility with healthcare providers

Partner with our product team to translate complex insurance workflows and operational improvements into clear, compelling benefits for medical practices

Coordinate and refine our company participation at industry conferences and events, including booth strategy and content, developing presentation materials and talking points for speaking engagements

Qualification

Product marketingB2B software experienceSales enablement materialsStakeholder managementGo-to-market strategiesNarrative buildingData-driven approachStrategic thinkingPresentation skillsStorytelling skills