Fingerpaint Group · 2 weeks ago
Director, Marketing Automation
United States
Full-time
Remote
Director/Executive
8+ years expFingerpaint Group is a vibrant blend of individuals, committed to pushing the boundaries of what’s possible in life science solutions. As the director of marketing automation, you will lead the development, management, and optimization of robust data-driven marketing programs, ensuring standards are maintained and providing guidance to your team.
AdvertisingBrand MarketingWeb Design
Responsibilities
Own the marketing automation process and ensure standards are being followed across brands
Provide planning and direction for complex projects as needed
Is a point of approval and review to ensure standards are being followed and steps are not being missed
Estimate level of effort for marketing automation efforts
Monitor and enact changes to preserve the financial health of omnichannel campaigns
Assign marketing automation resources to projects and ensure high billability among the team
Own communication streams with internal project teams and client IT departments as needed
Have an active role in project meetings, providing insight and answers while being able to call out when there may be issues or questions
Be an active participant in client calls as needed, providing insight, identifying potential issues, and answering questions on behalf of the marketing automation team
Act as a point of escalation and support for other team members
Mentor direct and indirect reports, providing guidance on technical career progression, providing feedback on quality of work, sustaining team morale
Create and present annual performance reviews for direct reports
Review and approve time sheets for direct reports
Qualification
Required
8 to 10+ years of professional marketing automation experience (SFMC, Marketo, or Eloqua)
Salesforce Marketing Cloud certification required
Marketing and advertising agency experience
Experience managing and growing successful teams
Strong understanding of email marketing best practices
Solid technical skills and expertise with HTML and CSS optimized for email deployment
General understanding of the digital marketing landscape
Exceptional analytical and critical thinking skills
High proficiency in MS Excel
A team player with strong time management skills, the ability to motivate others to deliver excellence, and poise and focus under pressure
Strong organizational and written/oral communication skills
Ability to thrive in a fast-paced, rapidly changing environment
Preferred
Experience with SMS programs a plus
SQL experience ideal
Company
Fingerpaint Group
We are Fingerpaint Group, a vibrant palette of people and expertise spanning the complete spectrum of life science solutions.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Peter O'Toole
SVP Operations Lead
Recent News
2025-06-09
2025-04-04
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