Hewlett Packard Enterprise · 2 months ago
Strategic Marketing Initiatives and Programs Manager
United States
Full-time
Remote
Senior Level
$106K/yr - $243K/yr
7+ years expHewlett Packard Enterprise is a global edge-to-cloud company that helps organizations connect, protect, analyze, and act on their data. The Strategic Marketing Initiatives and Programs Manager is responsible for developing integrated go-to-market programs for various products and services, managing marketing strategies, and driving continuous improvements in GTM efficiency.
Data CenterEnterprise SoftwareInformation TechnologyIT ManagementNetwork Security
Responsibilities
Building product and solution campaigns that are North America specific
Develop and secure approval for GTM plans and budgets
Direct cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets
Define GTM metrics/goals/ benchmarks and track/report progress against them
Develop closed-loop post-analysis for marketing programs and identify/execute indicated actions
Develop offering/segment messaging and manage/monitor their delivery
Develop/define customer segmentation strategies and customer experience plans and execute/monitor them
Perform marketing operations activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment
Assist sales with development of sales training materials
Assist sales with retailer/reseller account calls/development
Qualification
Required
BA or BS in Marketing or related field; MBA preferred
7+ years' marketing experience, including offering marketing, segment marketing and partner marketing
Expert knowledge of marketing principles, practices, tactics and tools
Expert knowledge of offering, segment, partner and account-based marketing
Expert knowledge of advertising/direct marketing/research vendor practices and procedures
Well-developed understanding of the industry, offering categories and company offerings/strategy
Strong project and budget management skills
Excellent written/oral communications
Strong analytical skills
Excellent interpersonal skills
Ability to build, manage and influence virtual teams
Excellent negotiating skills
Ability to interface effectively with all levels of management and functional disciplines
Strong influencing and consensus-building skills
Conflict resolution skills
Preferred
Agency, sales and/or channel experience a plus
Benefits
Health & Wellbeing
Personal & Professional Development
Unconditional Inclusion
Company
Hewlett Packard Enterprise
Hewlett Packard Enterprise is an edge-to-cloud company that uses comprehensive solutions to accelerate business outcomes.
10001+ employees
H1B Sponsorship
Hewlett Packard Enterprise has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (532)
2024 (585)
2023 (591)
2022 (523)
2021 (551)
2020 (398)
Funding
Current Stage
Public CompanyTotal Funding
$2.85BKey Investors
Elliott Management Corp.
2025-04-15Post Ipo Equity· $1.5B
2024-09-10Post Ipo Equity· $1.35B
2015-11-02IPO
Leadership Team
Antonio Neri
President & CEO
Fidelma Russo
EVP & GM, Hybrid Cloud and Chief Technology Officer
Recent News
2026-01-09
The Register
2026-01-06
Company data provided by crunchbase