Lowe's Companies, Inc. · 7 hours ago
Manager, Media Analytics
Mooresville, NC
Full-time
Onsite
Mid, Senior Level
5+ years expLowe's Companies, Inc. is a leading home improvement company serving millions of customers weekly. The Manager, Media Analytics is responsible for leading the measurement and optimization of media investments across various channels, translating complex data into actionable insights to guide marketing strategies and improve campaign effectiveness.
HardwareHome RenovationManufacturing
Responsibilities
Drive enterprise-wide media performance strategy, establishing success frameworks and identifying opportunities to enhance media efficiency and return on investment (ROI)
Translate media performance insights into strategic recommendations that directly inform business outcomes such as sales growth, customer acquisition, and traffic generation
Influence budget allocation, optimization decisions, and investment strategies through close partnership with Media Strategy, Planning, and Activation leaders
Oversee and evaluate the design and outcomes of A/B tests and media experiments to ensure rigor and relevance in measuring incremental impact
Guide collaboration with Data Analytics and agency partners to advance marketing mix modeling (MMM) and attribution methodologies that support enterprise decision-making
Champion the development and governance of dashboards and scorecards with Data Analytics and Data Science teams, ensuring consistent visibility into performance across paid media channels
Communicate and advise senior leadership and cross-functional stakeholders with strategic insights and clear narratives that drive informed decision-making
Lead, coach, and elevate a team of media analysts, fostering a high-performance culture of analytical rigor, innovation, and data storytelling
Build strategic partnerships with internal and external media partners to align measurement frameworks, strengthen data quality, and enhance insight delivery across the enterprise
Qualification
Required
Bachelor's degree in Analytics, Marketing, Statistics, Business or a related filed or equivalent years of experience in lieu of education requirement, if applicable
5 years Marketing, Media or Related Experience
5–8 years of experience in media analytics, marketing performance, or marketing science
1-3 years of leadership experience
Strong understanding of modern digital media and traditional media ecosystems (demand-side platforms (DSPs), advertising servers (ad servers), social media, search, television (TV), radio, etc.)
Expertise in reporting and visualization tools (Tableau, Power BI, or Looker)
Proficiency in Excel; working knowledge of SQL or equivalent query languages
Demonstrated ability to translate data into strategic recommendations for senior audiences
Strong project management and communication skills
Proven experience leading analysts and managing cross-functional initiatives
Preferred
Experience in a retail, home improvement, or CPG environment
Familiarity with marketing mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing
Experience working in a matrixed enterprise environment with multiple stakeholder groups
Strong data storytelling and presentation skills, with the ability to simplify complex insights
Company
Lowe's Companies, Inc.
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States.
10001+ employees
H1B Sponsorship
Lowe's Companies, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (389)
2024 (310)
2023 (388)
2022 (357)
2021 (242)
2020 (394)
Funding
Current Stage
Public CompanyTotal Funding
$22B2025-09-30Post Ipo Debt· $5B
2025-08-20Post Ipo Debt· $9B
2023-03-28Post Ipo Debt· $3B
Leadership Team
Jennifer Wilson
SVP, Chief Marketing Officer
K
Kathy Higgins
VP IT Business Management
Recent News
2026-01-07
2026-01-04
Company data provided by crunchbase