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LG Electronics North America · 1 day ago

Senior Manager, Consumer Insights

Englewood Cliffs, NJ

Contract

Onsite

Senior Level

$150K/yr - $170K/yr

7+ years exp

LG Electronics North America is a global leader in technology dedicated to creating innovative solutions for a better life. The Senior Manager of Consumer Insights will deliver actionable, data-driven insights to support the Home Appliance business unit, integrating traditional research methods with modern analytics techniques to inform business strategy and customer-facing initiatives.

Consumer Electronics

Responsibilities

Manage and support a small team of Insights professionals, cultivating a culture of innovation, agility, and excellence

Design and execute comprehensive consumer research programs using a mix of quantitative, qualitative, and advanced analytic methodologies

Leverage NLP, sentiment analysis, and other AI-driven tools to mine unstructured data sources such as open-ended survey responses, online reviews, social media, and call center transcripts

Integrate multiple data sources (surveys, behavioral data, CRM, social listening, etc.) to develop a holistic view of the consumer journey

Deliver strategic recommendations that influence marketing, product, and customer experience teams, ensuring insights are translated into compelling narratives and action

Champion emerging market research technologies such as conversational AI, synthetic audiences, predictive modeling, and real-time insight platforms

Develop audience segmentation frameworks and customer personas using advanced analytics and behavioral data

Build and maintain standardized dashboards and reporting tools to track KPIs, segment shifts, and market dynamics

Stay current on market research trends, competitive activity, and consumer behavior patterns to identify new opportunities for growth and innovation

Partner cross-functionally to embed insights into go-to-market plans, brand strategy, product innovation, and lifecycle marketing

Communicate findings to both technical and non-technical stakeholders using visual storytelling and data visualization platforms (e.g., Tableau, ThoughtSpot)

Qualification

NLPText analyticsConsumer insightsData visualizationSPSSRPythonQualtricsTableauExecutive communicationManaging prioritiesStrategic thinkingStorytelling

Required

Bachelor's degree in Marketing, Market Research, Data Science, Psychology, or related field

7+ years of market research or consumer insights experience

Deep expertise in both qualitative and quantitative research methodologies

Proven experience applying NLP, text analytics, and social listening to derive consumer insights from unstructured data

Fluency in tools such as SPSS, R, Python, Qualtrics, Tableau, ThoughtSpot and/or similar

Strong strategic thinking, storytelling, and executive communication skills

Experience presenting insights to senior stakeholders

Adept at managing competing priorities in a fast-paced, matrixed environment

Preferred

Master's degree

Benefits

No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.

Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.

Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.

Performance based Short-Term Incentives (varies by role).

Access to confidential mental health resources to help you and your loved ones improve your quality of life.

Personal fitness goal incentives.

Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.

Group Rate Life and Disability Insurance.