OMG23 · 2 days ago
Programmatic Media Specialist
OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios and its various networks. The Analyst, Programmatic position involves monitoring campaign performance, troubleshooting issues, and collaborating with teams to ensure successful campaign executions.
Marketing & Advertising
Responsibilities
Hands-on learning of programmatic campaign execution and optimizations across multiple DSP’s
Effectively co-manage and prioritize multiple live campaigns across channels, with multiple platforms
Development of pacing documents to keep track of multiple campaign flights and budgets
Completion of trafficking workbooks
Own internal resource documents including pacing charts, optimization logs, and third party vendor collateral
Manage internal and client deliverables, day-to-day communication, and campaign documentation
Maintain a current understanding of the account vertical and relevant industry news and updates
Collaborate with internal teams and vendors to develop a high-level understanding of the capabilities and limits of the technologies we employ, including DSPs, DMP, Data provider and Inventory suppliers etc
Execute reporting analysis based on identified campaign KPI’s in client objectives
Collaborate with internal Operations and Analytics teams to ensure proper tagging, placement naming conventions and trafficking processes are followed
Develop programmatic campaign and audience recommendations based on planning brief and client objective
Qualification
Required
Bachelor's degree
1+ years of relevant programmatic experience
In platform experience with DV360 required
Experience managing display, video, YouTube, audio and programmatic investments
Proficient in Microsoft Excel
Excellent communication skills both written and verbal
Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
Ability to be agile and adaptable within a quick turnaround business environment
Demonstrated proactive approach to problem solving and critical thinking
Highly organized, extremely detail-oriented, and ability to multi-task in a deadline-driven environment
Ability to work both independently and cross-functionally
Excellent ability to convey complex ideas clearly and concisely
Preferred
Experience with additional programmatic buying platforms including The Trade Desk preferred but not required
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
OMG23
At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands.