Demandbase · 2 months ago
Principal Product Manager, Advertising
San Francisco CA
Full-time
Onsite
Senior Level, Lead/Staff
$163K/yr - $245K/yr
7+ years expDemandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. They are seeking a Principal Product Manager to shape the evolution of their in-house DSP, focusing on AI-driven multi-channel intelligence and optimizing performance across various media formats.
Agentic AIArtificial Intelligence (AI)B2BBig DataGenerative AIMarketing AutomationSalesSales AutomationSales EnablementSoftware
Responsibilities
Own the DSP strategy and roadmap to drive scalable, AI-led performance across all channels, including display, video, and emerging formats
Evolve our optimization engine into an autonomous system that learns, adapts, and recommends actions to maximize pipeline and revenue outcomes
Partner with the Creative Personalization team to integrate adaptive creative and generative content into the media experience
Scale video and CTV activation using our proprietary account graph and identity data to deliver measurable B2B reach and engagement
Advance measurement and experimentation by building causal-lift frameworks that quantify pipeline influence across media types
Work with Engineering and Data Science to bring AI models into production that personalize bidding, pacing, and creative selection
Collaborate cross-functionally with GTM, Marketing, and Finance to define success metrics (media revenue, ROI, cost per pipeline dollar)
Represent the advertiser and agency voice internally to ensure our DSP delivers intuitive, high-impact workflows that scale globally
Qualification
Required
Deep expertise in programmatic media, DSPs, and auction dynamics, with curiosity for how AI is reshaping them
You think like a systems architect, connecting creative, optimization, and measurement into unified intelligence loops
Fluency, or at least demonstrated curiosity, around AI product concepts (agentic systems, reinforcement learning, large model integration) and how they translate to user and business value
Experience expanding into new media formats (CTV, native, video) and solving for scale, latency, and measurement challenges
Strong partnership instincts that help you collaborate effectively across engineering, science, agencies, and GTM teams
Clarity under complexity: you prioritize ruthlessly, communicate with precision, and move teams toward decisive execution
7–10+ years of product management experience, ideally in ad tech, DSPs, or large-scale AI-driven systems
Proven track record of driving growth through media optimization, measurement, or identity innovation
Strong technical literacy and comfort discussing architecture, ML models, or experimentation frameworks with engineers
Understanding of multi-channel programmatic ecosystems and B2B buying behavior
Excellent communication and storytelling skills with both executive and technical audiences
Experience with generative AI or creative automation in a media or martech context
Benefits
Options for up to 100% paid Medical and Vision premiums for employees
Flexible PTO policy
Paid holidays
Access to mental health and wellness resources
401(k) with pre-tax, after tax, and roth options
Short-term/long-term disability
Life insurance
Other great benefits
Company
Demandbase
Demandbase gives GTM teams the clarity and confidence to build pipeline that truly moves the business.
501-1000 employees
H1B Sponsorship
Demandbase has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (6)
2023 (8)
2022 (15)
2021 (4)
2020 (4)
Funding
Current Stage
Late StageTotal Funding
$318MKey Investors
Vista Credit PartnersSageview CapitalGreenspring Associates
2023-02-16Debt Financing· $175M
2017-05-25Series H· $65M
2015-07-15Series G· $30M
Leadership Team
Gabe Rogol
Chief Executive Officer
A
Abderrezak Kamel
Chief Technology Officer - Advertising
Recent News
2026-01-09
Company data provided by crunchbase