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Graza · 2 months ago

Social Media Content Specialist

Brooklyn, NY

Full-time

Hybrid

Entry, Mid Level

$70K/yr - $85K/yr

2+ years exp

Graza is a company that provides delicious, affordable olive oil in convenient packaging. They are seeking a Social Media Content Specialist to create engaging content for social media platforms like Instagram and TikTok, reflecting the brand's personality and humor while collaborating with various teams.

CookingFood and BeverageFood Processing

Responsibilities

Concept, film, edit, and publish content that brings Graza's personality to life across TikTok, Instagram, YouTube, and beyond

Assist in managing the social content calendar as it pertains to evergreen content

Lead weekly brainstorms with the social team to pitch and develop new concepts

Stay on top of what's happening online (trends, audio, cultural moments) and identify smart, timely, stand-out ways for Graza to join in on the conversation

Coordinate filming logistics for social content shoots

Keep our content library organized and up to date

Support with monthly social reporting, specifically around content performance insights

Collaborate with the social, influencer, and broader brand / creative teams to ensure all content ladders up to key brand moments and goals

Qualification

Video editingSocial media strategyContent creationInstagram proficiencyTikTok proficiencyOrganizationCollaborationCreativity

Required

2+ years of experience in the social/content space and a strong understanding of social platforms and what works on each

Proficiency in video editing, from quick iPhone edits to more advanced tools like Final Cut or Premiere (Familiarity with basic graphic design tools is a plus!)

Comfortable being on camera (and occasionally in costume)

Deep understanding of Instagram, TikTok, and the social space as a whole, including editing tools, trends, and what drives engagement across platforms

Strong creative instincts with the ability to turn ideas into clear, compelling content

Highly organized and detail-oriented, ability to be scrappy and resourceful to bring trending moments to life quickly

Collaborative mindset and comfortable working alongside a team, always being open to feedback, and ready to pitch new ideas