Holafly · 2 months ago
Lead Generation Specialist
United States
Full-time
Remote
Mid LevelHolafly is a company focused on growth through effective lead generation strategies. The Lead Generation Specialist is responsible for designing, executing, and optimizing lead generation efforts, while collaborating with the marketing team to ensure a consistent flow of high-quality leads.
Tourism
Responsibilities
Develop and execute specific strategies for lead acquisition in different markets and channels (affiliate, influencer marketing), tailored to local behaviors and needs
Manage workflow to generate qualified leads on a consistent basis
Qualifies leads and assesses their level of interest
Collaborate with Lead Gen Manager to adjust lead generation strategies based on conversion rate analysis and team performance
Continuously tracks key lead generation metrics, adjusting tactics in real-time to improve results
Administers appropriate automation tools to optimize lead capture, nurturing and conversion, such as CRM, email marketing tools and prospecting software
Designs and manages automated workflows, ensuring that each lead is segmented correctly
Keeps lead database up to date
Analyzes and designs lead generation strategies, monitoring their productivity and ensuring that established KPIs are met, such as volume of leads generated, lead quality (according to lead scoring) and conversion efficiency
Creates regular reports for Lead Gen Manager and marketing team, detailing the performance of lead generation strategies, lead quality, to identify areas for improvement
Performs analysis on lead quality, identifying trends and patterns in each market and adjusting strategies to optimize conversion
Set continuous improvement goals based on analysis of results obtained
Transfers qualified leads to the Affiliate and Influencer Marketing teams, ensuring that the leads delivered are relevant, well segmented and have the potential to become strategic allies
Ensures that leads are properly registered in the CRM, maintaining control and updating their information throughout the sales process
Collaborate with other marketing teams to receive feedback on the quality of leads and their behavior along the sales funnel, in order to improve lead generation strategies
Manages the smooth communication and transfer of leads between different teams, ensuring the team receives the right information at the right time to maximize conversion opportunities
Qualification
Required
Experience in developing and executing lead generation strategies in different markets and channels
Ability to manage workflow to generate qualified leads consistently
Experience in qualifying leads and assessing their level of interest
Collaboration skills to work with Lead Gen Manager to adjust lead generation strategies based on conversion rate analysis
Ability to track key lead generation metrics and adjust tactics in real-time
Experience in administering automation tools for lead capture, nurturing, and conversion
Ability to design and manage automated workflows for lead segmentation
Experience in maintaining an up-to-date lead database
Ability to analyze and design lead generation strategies to meet established KPIs
Experience in creating regular reports detailing the performance of lead generation strategies
Ability to perform analysis on lead quality and identify trends and patterns
Experience in transferring qualified leads to other marketing teams
Ability to ensure leads are properly registered in the CRM and maintain updated information
Collaboration skills to receive feedback on lead quality and behavior along the sales funnel
Ability to manage communication and transfer of leads between different teams
Company
Holafly
Holafly helps you stay connected on your journey around the world through international SIM and eSIM cards.
Founded in 2018
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$0.2M2019-07-01Seed· $0.11M
2018-07-13Pre Seed· $0.09M
Leadership Team
Y
Yingyan Hu
Co-founder
Pedro Maiquez
VP of Growth
Recent News
2025-12-24
Company data provided by crunchbase