Johnson & Johnson MedTech · 5 hours ago
Director, Global Strategic Marketing, Refractive Equipment Portfolio | Irvine, CA
Johnson & Johnson MedTech is a leader in healthcare innovation, dedicated to improving health outcomes through advanced medical solutions. They are seeking a Director of Global Strategic Marketing for their Refractive Equipment Portfolio to develop and execute marketing strategies that drive growth and enhance patient care. This role involves overseeing portfolio management, strategic marketing plans, and collaboration with cross-functional teams to ensure successful product launches and brand stewardship.
Hospital & Health Care
Responsibilities
Global portfolio planning for the implant portfolio, including development/execution of a 5-year strategic plan and strategic/financial planning cycle outputs with inclusion of R&D innovation and financial plans both for top line and bottom line
Strategic Leadership and commercialization of innovation pipeline, working collaboratively with R&D, Regulatory, Clinical Affairs, and other functions
Lead Global portfolio strategy, positioning, channel, pricing and lifecycle management
Lead clinical claims and evidence strategy and working professional education and clinical team to deliver the messages
Lead product messaging – sales aids, KOL Speaker Decks, Launch plans
Designs recommendations for global branding, positioning, and pricing strategies that deliver value
Directs the activities of complex customer and competitor analyses in the areas of product preferences, potentials, sales coverage, market size, marketing practices and trends, and prepares forecasts and recommendations
Lead efforts in elevating how org shows up in ophthalmology, including industry and society engagement strategy, VOC, User meetings, Advisory board, competitive rebuttals, packaging differentiation, etc
Facilitates effective stakeholder relationships and alignment to develop successful strategies and execution
Provides leadership and vision for brands in development, and leverages opportunities with regional partners, customers, Johnson and Johnson brands and alliances
Performance management
Provides coaching, feedback and development opportunities for team members
Leads efforts for talent acquisition and talent development for the team
Leads talent development and leadership pipeline
Build a high performing team and winning team culture
Qualification
Required
A minimum of a bachelor's degree is required
A minimum of 10 years work/business experience is required
A minimum of 7 years health care experience is required
A minimum of 3 years of marketing leadership experience is required
Experience and successful track record leading product innovation and successful commercialization is required
Strong strategic marketing fundamentals including positioning, claims, advertising judgment, and customer insights is required
Proven track record of developing talent with positive leadership characteristics is required
Strong cross functional leadership, ability to set vision and inspire cross functional team is required
Strong servant leader characteristics and mindset, ability to influence cross-functionally and across regions without direct authority is required
Strength interacting with a variety of customers – patients, surgeons, Key Opinion Leaders, Distributors, and investors/start-up organizations is required
Demonstrated ability to lead marketing agencies and inspire strong output is required
Up to 30% domestic and international travel required
Preferred
Prior Medical Device and/or ophthalmology marketing experience
Master's degrees in business (or related discipline) are highly preferred
Finance planning experience
Ophthalmology industry knowledge
Hardware and Software product management skills
Portfolio Branding experience
People leadership experience
Benefits
Medical
Dental
Vision
Life insurance
Short- and long-term disability
Business accident insurance
Group legal insurance
Consolidated retirement plan (pension)
Savings plan (401(k))
Vacation – up to 120 hours per calendar year.
Sick time - up to 40 hours per calendar year.
Holiday pay, including Floating Holidays – up to 13 days per calendar year.
Work, Personal and Family Time - up to 40 hours per calendar year.
Company
Johnson & Johnson MedTech
At Johnson & Johnson MedTech, we are working to solve the world’s most pressing healthcare challenges through innovations at the intersection of biology and technology.