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BoF Careers · 2 months ago

Old Navy Manager, Content Creator

San Francisco, CA

Full-time

Onsite

Mid, Senior Level

$115K/yr - $152K/yr

5+ years exp

Old Navy is a fashion retailer focused on making shopping fun and accessible to everyone. They are seeking a Social Content Creator Manager to lead social content strategy and execution, collaborating with various teams to create engaging content across platforms like TikTok and Instagram.

Marketing & Advertising

Responsibilities

Own the social content strategy & execution-plan, create, and manage compelling content for TikTok, Instagram (Reels, Stories, Grid), YouTube Shorts, and emerging platforms

Support & manage creators-partner with influencer team, UGC creators, and internal teams to ensure a consistent pipeline of fresh, brand-right content

Stay ahead of trends-monitor social trends, memes, and cultural moments to capitalize on real-time marketing opportunities

Manage social shoots & production-oversee content capture, from concepting to directing and editing, ensuring a cohesive brand aesthetic

Analyze & optimize-use insights and performance data to inform content strategy, iterating quickly to improve engagement and effectiveness

Work cross-functionally-collaborate with brand marketing, paid media, influencer, creative, and product teams to align content with business goals

Test & innovate-push creative boundaries and experiment with new formats, storytelling techniques, and interactive content

Qualification

Social content strategyContent creationTrend analysisData analysisProject managementPassion for fashionCollaborationCreativityAdaptability

Required

5+ years of experience in social content creation, ideally within fashion, retail, or lifestyle brands

Deeply immersed in social culture-you live and breathe TikTok, Instagram, and emerging platforms

Comfortable concepting, scripting, directing, shooting, and even editing when needed

Have a sixth sense for what's next and know how to make a brand part of the conversation

Comfortable analyzing performance metrics to inform creative decisions

Highly organized and adaptable-able to juggle multiple projects in a fast-paced environment

Passionate about fashion, style, and cultural storytelling

Benefits

Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

One of the most competitive Paid Time Off plans in the industry.

Employees can take up to five 'on the clock' hours each month to volunteer at a charity of their choice.

Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.

Employee stock purchase plan.

Medical, dental, vision and life insurance.