Blueprint Creative Group · 2 months ago
Media Strategist and Buyer
Boston, MA
Full-time
Onsite
Senior Level
7+ years expBlueprint Creative Group is a strategic communications agency supporting government agencies with enterprise-wide communications. The Media Strategist and Buyer is responsible for designing and executing a media plan that achieves equitable reach across priority populations, ensuring cost-effective and culturally targeted placements.
AdvertisingBrand MarketingHigher EducationMarketing
Responsibilities
Develop and manage the annual paid media strategy and budget in coordination with client and internal teams
Create innovative media buys using a mix of traditional, digital, programmatic, and community-based platforms
Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities
Negotiate vendor contracts, oversee placement schedules, and track KPIs such as reach, frequency, and engagement
Partner with the Data Analyst to monitor media performance and refine buys based on RCT and evaluation data
Collaborate with the Creative Director to ensure consistent and resonant message delivery across all media
Provide monthly media performance reports with actionable insights
Qualification
Required
Bachelor's degree in marketing, media planning, or analytics
7+ years in media strategy and buying
Deep understanding of equitable media planning and multicultural engagement
Experience with Google Ads, Meta Ads, OTT, and community-based media buying
Preferred
preferably in public sector or health awareness campaigns
Massachusetts residence is a plus
Company
Blueprint Creative Group
Blueprint Creative Group provides strategic communications counsel during times of opportunity, change, and crisis.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Fabiola Fleuranvil
Chief Executive Officer
Mary DiMaggio Finley
Chief Strategy Officer
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