Hong Kong Tourism Board · 1 month ago
Senior Manager, Trade Marketing
Los Angeles, CA
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expThe Hong Kong Tourism Board is dedicated to promoting Hong Kong as a premier travel destination. The Senior Manager, Trade Marketing will lead U.S. trade marketing initiatives, manage campaigns, develop partnerships, and ensure effective communication and compliance across marketing efforts.
Tourism
Responsibilities
Lead and manage U.S. trade marketing initiatives, drive, formulate, and implement trade and integrated marketing campaigns
Oversee project management of all trade campaigns, including the development of marketing communications materials
Identify new opportunities and build long-term relationships with trade partners
Proactively engage key trade partners to develop focused and targeted campaigns
Promote Hong Kong’s inclusion in multi-destination itineraries through strategic collaboration with trade partners
Provide support and education to the travel trade through sales calls, training programs, and seminars
Deliver timely and accurate reports, along with market intelligence and trend analysis, as required
Collaborate closely with the Marketing and Public Relations teams to ensure integrated campaign deliverables are met
Maintain close coordination with internal departments to achieve KPIs
Ensure full compliance with company policies and procedures when executing campaigns
Oversee the trade marketing budget, monitor expenditures against allocations, and ensure effective utilization to meet objectives and KPIs
Represent the organisation at industry functions and events, projecting a positive image of Hong Kong and the organisation
Undertake any other duties or special assignments as directed by the Director
Qualification
Required
University graduate or equivalent
A minimum of 10 years' travel trade experience; preferably 5 years in a managerial role
A strategic thinker, creative marketer and highly effective negotiator
Strong project management and organizational skills with attention to detail
Excellent and effective communications skills
A resourceful, proactive and people-oriented self-motivator, highly effective team player
Willingness to travel
Preferred
Knowledge of Chinese is beneficial
Company
Hong Kong Tourism Board
Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide .
201-500 employees
Funding
Current Stage
Growth StageRecent News
2026-01-22
2026-01-11
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