iHeartMedia · 2 months ago
Marketing and Promotions Director
iHeartMedia is the number one audio company in America, reaching 90% of Americans every month. The Marketing and Promotions Director will lead the strategy and execution of high-impact promotional campaigns, overseeing event planning and community engagement to drive listener loyalty and advertiser value.
AdvertisingAdvertising PlatformsBroadcastingInternet RadioMusicPodcast
Responsibilities
Oversees full-cycle marketing activities, managing promotions staff, and for 8 stations while also serving as Promotions Director for two stations
Deploys existing marketing resources by developing new marketing objectives that accelerate brand development by executing end-to-end marketing strategies on-air and on digital platforms, including social media
Meets with clients, builds relationships, creates and executes unique revenue opportunities that leverage all aspects of the organization’s products and across all cluster media platforms
Oversees concert events and on-site promotional crew at appearances and live broadcasts
Also executes all contesting, on-air and on digital platforms, including writing copy and legal rules
Responsible for workflow of both programming and sales initiated promotions, giveaways, appearances and events
Develop and oversee all promotional and contest initiatives for our 8 station cluster in Portland, OR
Directly supervise employees in the Promotions Department including but not limited to hiring, training, disciplining and appraising performance of employees
Write, create and produce on-air promotions
Plan and develop station promotions being the liaison between the sales and programming departments
Supervise stations contests including originating or adapting ideas, arranging prizes and listener events
Maintain accurate records of contestants and ensure contests are conducted in accordance with FCC regulations and law
Represent station at community events and promotions
Coordinate activities of other departments involved in production of promotions and remotes
Maintain stations prize closet, inventory of station premiums, maintenance of station vehicles
Prepare affidavits for clients attesting to the promotional announcements aired for a particular campaign
Coordinate all prizes and winners and make sure prizes are available for distribution
Handle all release forms to insure 1099's are in order for distribution
Work with Digital team to make sure all contests are active, on-time and correct
Be flexible and have an open availability. You'll need to be able to juggle your time and schedule to fit all activities that you’re responsible to lead
Self-organized, detail oriented a must
Qualification
Required
Minimum three years' experience in broadcast marketing, public relations or related field
Strong working knowledge of Word, PowerPoint, Excel, and social media activities
Ability to work under tight deadlines
Ability to work well with others
Valid driver's license, ability to drive station vehicles and dependable transportation
Ability to frequently lift and/or move in excess of 50 pounds
Preferred
3-5 years experience in running a promotions/marketing department
On air radio experience recommended
Benefits
Employer sponsored medical, dental and vision with a variety of coverage options
Company provided and supplemental life insurance
Paid vacation and sick time
Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
A Spirit day to encourage and allow our employees to more easily volunteer in their community
A 401K plan
Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!
Company
iHeartMedia
iHeartMedia is a mass media company that provides a range of multiplatform advertising and marketing opportunities.
Funding
Current Stage
Public CompanyTotal Funding
$1.1B2019-07-18IPO
2017-02-14Debt Financing· $476.37M
2013-12-17Debt Financing· $621.9M
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